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undergraduate thesis
Međunarodno poslovanje na primjeru Podravka d.d.
2024. urn:nbn:hr:192:478578
Barić, Ida
University of Rijeka
Faculty of Economics and Business

Cite this document

Barić, I. (2024). Međunarodno poslovanje na primjeru Podravka d.d. (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:478578

Barić, Ida. "Međunarodno poslovanje na primjeru Podravka d.d.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:478578

Barić, Ida. "Međunarodno poslovanje na primjeru Podravka d.d.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:478578

Barić, I. (2024). 'Međunarodno poslovanje na primjeru Podravka d.d.', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 20 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:478578

Barić I. Međunarodno poslovanje na primjeru Podravka d.d. [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:192:478578

I. Barić, "Međunarodno poslovanje na primjeru Podravka d.d.", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:478578

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Metadata
TitleMeđunarodno poslovanje na primjeru Podravka d.d.
Title (english)International business on the example of Podravka d.d.
AuthorIda Barić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu pruža se sveobuhvatna analiza vanjskotrgovinskog poslovanja poduzeća Podravka d.d., jedne od vodećih prehrambenih i farmaceutskih poduzeća u regiji, s posebnim fokusom na izazove i strategije u procesu internacionalizacije. U istraživačkom dijelu rada obrađuju se specifični izazovi s kojima se Podravka d.d. suočava u međunarodnom poslovanju koji uključuju složenosti u registraciji proizvoda, izazove u nabavi i proizvodnji te rizike povezane s geopolitičkom nestabilnošću. Prikazane su strategije i smjernice koje Podravka može primijeniti za poboljšanje svojih međunarodnih poslovnih aktivnosti, poput jačanja regulatornog praćenja i optimizacije proizvodnih procesa. Na kraju rada predložene su smjernice koje bi mogle dodatno osnažiti poziciju poduzeća Podravka d.d. na globalnom tržištu.
Abstract (english)
This final paper provides a comprehensive analysis of the foreign trade operations of the company Podravka d.d. one of the leading food and pharmaceutical companies in the region, with a special focus on challenges and strategies in the internationalization process. The research part of the work deals with specific challenges that Podravka d.d. faces in international business that include complexities in product registration, challenges in procurement and production, and risks associated with geopolitical instability. Strategies and guidelines that Podravka can apply to improve its international business activities, such as strengthening regulatory monitoring and optimizing production processes, are presented. At the end of the paper, guidelines were proposed that could further strengthen the position of Podravka d.d. on the global market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:478578
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2025-01-20 10:38:09