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undergraduate thesis
Primjena umjetne inteligencije u poduzeću Apple
2024. urn:nbn:hr:192:355157
Grus, Monica
University of Rijeka
Faculty of Economics and Business

Cite this document

Grus, M. (2024). Primjena umjetne inteligencije u poduzeću Apple (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:355157

Grus, Monica. "Primjena umjetne inteligencije u poduzeću Apple." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:355157

Grus, Monica. "Primjena umjetne inteligencije u poduzeću Apple." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:355157

Grus, M. (2024). 'Primjena umjetne inteligencije u poduzeću Apple', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 February 2025, https://urn.nsk.hr/urn:nbn:hr:192:355157

Grus M. Primjena umjetne inteligencije u poduzeću Apple [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2025 February 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:355157

M. Grus, "Primjena umjetne inteligencije u poduzeću Apple", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:355157

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Metadata
TitlePrimjena umjetne inteligencije u poduzeću Apple
Title (english)Application of artificial intelligence in the company Apple
AuthorMonica Grus
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je primjena umjetne inteligencije u poduzeću Apple. Umjetna inteligencija definira se kao sposobnost sustava da razumije i djeluje autonomno te se primjenjuje na računalnim sustavima. Pojašnjeno je kako Apple, vodeće svjetsko tehnološko poduzeće, implementira umjetnu inteligenciju u svoje uređaje. Apple je doživio tehnološki napredak 2001. godine kada je predstavljen iPod, a danas se vrijednost procjenjuje na više od tri milijarde dolara. Cilj istraživanja je objasniti kako primjena umjetne inteligencije utječe na tržišni uspjeh poduzeća i zadovoljstvo korisnika. U radu su primijenjene sljedeće znanstvene metode uključujući: analizu, sintezu, deskripciju, komparaciju, klasifikaciju, generalizaciju, specijalizaciju, dokazivanje, povijesnu metodu, indukciju i dedukciju. Zaključak ovog završnog rada je da Apple uspješno implementira umjetnu inteligenciju u svoje poslovanje, što je vidljivo i na grafičkim prikazima koji prikazuju konkurentnost poduzeća Apple. Rezultati istraživanja prikazuju rast poduzeća u brojim kategorijama za što je zaslužna uspješna implementacija umjetne inteligencije.
Abstract (english)
The topic of this final thesis is the application of artificial intelligence in the Apple company. Artificial intelligence is defined as the system's ability to understand and act autonomously, and it is applied to computer systems. It was explained how Apple, the world's leading technology company, implements artificial intelligence in its devices. Apple experienced a technological breakthrough in 2001 when the iPod was introduced, and today the value is estimated at more than three billion dollars. The aim of the research is to explain how the application of the artificial intelligence affects the market success of the company and user satisfaction. The thesis encompasses methods including analysis, synthesis, description, comparison, classification, generalisation, specialisation, proof, historical method and deduction. The thesis concludes that apple successfully implements artificial intelligence at the core of its day to day operations, which is visible from the graphs depicting Apple’s competitiveness. Results of this research paper show the growth of the company in multiple areas for which the successful implementation of AI is responsible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:355157
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2025-01-16 18:14:40