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master's thesis
Izvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske
2024. urn:nbn:hr:192:694662
Zebić, Antonela
University of Rijeka
Faculty of Economics and Business

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Zebić, A. (2024). Izvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:694662

Zebić, Antonela. "Izvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:694662

Zebić, Antonela. "Izvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:694662

Zebić, A. (2024). 'Izvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:694662

Zebić A. Izvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:694662

A. Zebić, "Izvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:694662

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Metadata
TitleIzvoz proizvoda poduzeća Creaticon d.o.o. na tržište Francuske
Title (english)Export of products of the company Creaticon d.o.o. to the French market
AuthorAntonela Zebić
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberDavor Mance (član povjerenstva)
Committee memberIvan Uroda (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Izvoz je nezaobilazna aktivnost svakog poduzeća koje se odluči poslovati na međunarodnoj razini. Odabir optimalne strategije izvoza ključna je za uspješno poslovanje na novom tržištu, a kako bi se odredila najbolja strategija izvoza potrebno je provesti detaljnu analizu ciljanog tržišta. U ovom diplomskom radu detaljno je analizirano tržište Francuske kroz njezino političko, ekonomsko, sociokulturno i tehnološko okruženje kako bi se odredila najbolja strategija izvoza proizvoda poduzeća Creaticon d.o.o. na to tržište. Također, analizirano je i francusko tržište kozmetike koje je jedno od najvećih i najkonkurentnijih na svijetu. Provedena je i Porterova analiza pet sila kao i analiza konkurencije kako bi se dobio što bolji uvid u stanje na odabranom tržištu i mogućnosti plasiranja proizvoda poduzeća Creaticon d.o.o., točnije brenda Skintegra. Također, napravljena je i SWOT analiza poduzeća, a nakon provedene analize definirana je najbolja strategija izvoza, postavljeni su ciljevi prema SMART matrici te su određene strategije pozicioniranja i segmentacije na francuskom tržištu.
Abstract (english)
Export is an inevitable activity of every company that decides to do business on an international level. Choosing the optimal export strategy is essential for successful business in a new market, and in order to determine the best export strategy, it is necessary to do a detailed analysis of the target market. In this thesis, the French market is analyzed in detail through its political, economic, sociocultural and technological environment in order to determine the best strategy for exporting the products of the company Creaticon d.o.o. Also, the French cosmetics market, which is one of the largest and most competitive in the world, was analyzed. Porter's analysis of the five industrial forces was also carried out, as well as a competition analysis in order to get the best possible insight into the state of the selected market and the possibilities of placement Creaticon d.o.o.'s products, specifically the Skintegra brand. Also, a SWOT analysis of the company was made, and after the analysis, the best export strategy was defined, goals were set according to the SMART matrix, and positioning and segmentation strategies on the French market were determined.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:694662
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-12-02 15:51:28