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master's thesis
Strategija izvoza branda Galileo na tržište Francuske
2024. urn:nbn:hr:192:261932
Glad, Ida
University of Rijeka
Faculty of Economics and Business

Cite this document

Glad, I. (2024). Strategija izvoza branda Galileo na tržište Francuske (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:261932

Glad, Ida. "Strategija izvoza branda Galileo na tržište Francuske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:261932

Glad, Ida. "Strategija izvoza branda Galileo na tržište Francuske." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:261932

Glad, I. (2024). 'Strategija izvoza branda Galileo na tržište Francuske', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:261932

Glad I. Strategija izvoza branda Galileo na tržište Francuske [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:192:261932

I. Glad, "Strategija izvoza branda Galileo na tržište Francuske", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:261932

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Metadata
TitleStrategija izvoza branda Galileo na tržište Francuske
Title (english)Export strategy of the Galileo brand to the French market
AuthorIda Glad
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberDavor Mance (član povjerenstva)
Committee memberIvan Uroda (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tematika ovog rada je utvrditi najoptimalniju strategiju izvoza za poduzeće Monile d.o.o., odnosno za brand u njihovom vlasništvu Galileo, na tržište Francuske. Tržište Francuske svjetski je centar mode zbog čega se smatra da je upravo to najpoželjnije tržište za poduzeće i brand. Provođenjem analize financijskih izvještaja i financijskih pokazatelja poduzeća, PESTLE analize, analize Porterovog modela pet konkurentskih sila te SWOT analize dolazi se do zaključka da bi za poduzeće bilo najisplativije na tržištu nastupiti strategijom izravnog izvoza. Istraživačke metode koje su se koristile tijekom provođenja istraživanja i donošenja zaključka su metode analize i sinteze, metoda generalizacije, metoda specijalizacije te metode indukcije i dedukcije. Cilj istraživanja bio je dokazati da mali hrvatski brand može uspješno nastupiti na inozemnom tržištu koje se odlikuje jakim intenzitetom konkurencije što se u konačnici i dokazalo. Iako je Hrvatska mala država, ima vrlo konkurentne brandove i poduzeća koja kriju velike potencijale.
Abstract (english)
The topic of this paper is to determine the most optimal export strategy for the company Monile d.o.o., specifically for their owned brand Galileo, targeting the French market. France's market is a global fashion center, which is why it is considered the most desirable market for the company and brand. By conducting an analysis of financial statements and financial indicators of the company, a PESTLE analysis, Porter's Five Forces analysis, and a SWOT analysis, it is concluded that the most profitable strategy for the company would be to enter the market with a direct export strategy. Research methods used during the investigation and conclusion-making included analysis and synthesis, generalization methods, specialization methods, and methods of induction and deduction. The goal of the research was to prove that a small Croatian brand could successfully perform in foreign market with high level of rivalry intensity, which was ultimately demonstrated. Although Croatia is a small country, it has very competitive brands and companies that possess great potential.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:261932
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-27 17:08:06