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master's thesis
Strateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d.
2024. urn:nbn:hr:192:387418
Brenko, Andrea
University of Rijeka
Faculty of Economics and Business

Cite this document

Brenko, A. (2024). Strateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d. (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:387418

Brenko, Andrea. "Strateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:387418

Brenko, Andrea. "Strateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:387418

Brenko, A. (2024). 'Strateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d.', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:387418

Brenko A. Strateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d. [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:192:387418

A. Brenko, "Strateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d.", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:387418

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Metadata
TitleStrateški izvoz proizvoda u Italiju na primjeru poduzeća Zvečevo d.d.
Title (english)Strategic export of products to Italy - example of the company Zvečevo d.d.
AuthorAndrea Brenko
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberDavor Mance (član povjerenstva)
Committee memberIvan Uroda (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U diplomskom radu izučava se izvoz proizvoda čokolada Mikado s rižom, poduzeća Zvečevo na talijansko tržište. U svrhu odabira strategije provedena je analiza poduzeća i ciljnog tržišta. Analizom poduzeća došlo se do zaključka kako se poduzeće susreće sa poteškoćama u poslovanju, dok je analiza talijanskog tržišta, konkretno segmenta koji obuhvaća čokoladne proizvode i slastice pokazala kako je talijansko tržište pogodno za poslovanje Zvečeva. Analiza je obuhvatila i tri najveća konkurenta Zvečeva na talijanskom tržištu - Chocoladefabriken Lindt & Sprüngli AG, Ferrero International SA i Gruppo Elah Dufour SpA. U radu se objašnjavaju dvije najčešće strategije izlaska na strano tržite – izravni i neizravni izvoz. U slučaju Zvečeva, odabran je izlazak na talijansko tržište neizravnim putem, odnosno uz suradnju sa distributerom Selex i lancem trgovina Conad.
Abstract (english)
The thesis deals with the export of Mikado chocolate with rice, produced by the company Zvečevo, to the Italian market. To select an appropriate strategy, an analysis of the company and the target market was conducted. The company analysis revealed that Zvečevo is facing operational difficulties, while the analysis of the Italian market, specifically the segment encompassing chocolate products and confectionery, indicated that the Italian market is favorable for Zvečevo's operations. The analysis also covered Zvečevo's three largest competitors in the Italian market - Chocoladefabriken Lindt & Sprüngli AG, Ferrero International SA, and Gruppo Elah Dufour SpA. The paper explains the two most common strategies for entering a foreign market – direct and indirect export. In the case of Zvečevo, indirect entry into the Italian market was chosen, involving collaboration with the distributor Selex and the retail chain Conad.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:387418
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-27 15:58:22