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master's thesis
Strategija izvoza proizvoda Vegeta na tržište Kanade
2024. urn:nbn:hr:192:780163
Bilokapić, Doris
University of Rijeka
Faculty of Economics and Business

Cite this document

Bilokapić, D. (2024). Strategija izvoza proizvoda Vegeta na tržište Kanade (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:780163

Bilokapić, Doris. "Strategija izvoza proizvoda Vegeta na tržište Kanade." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:780163

Bilokapić, Doris. "Strategija izvoza proizvoda Vegeta na tržište Kanade." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:780163

Bilokapić, D. (2024). 'Strategija izvoza proizvoda Vegeta na tržište Kanade', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:192:780163

Bilokapić D. Strategija izvoza proizvoda Vegeta na tržište Kanade [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:192:780163

D. Bilokapić, "Strategija izvoza proizvoda Vegeta na tržište Kanade", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:780163

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Metadata
TitleStrategija izvoza proizvoda Vegeta na tržište Kanade
Title (english)Strategy for the export of Vegeta products to the Canadian market
AuthorDoris Bilokapić
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberIvan Uroda (član povjerenstva)
Committee memberDavor Mance (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Izvoz je ključan faktor rasta konkurentnosti poduzeća u današnjem globaliziranom svijetu. Za uspješan proces izvoza proizvoda na inozemno tržište potrebna je detaljna analiza tržišta i tržišnog potencijala samog proizvoda. Na temelju detaljnih analiza omogućuje se uvid u realno stanje na nekom tržištu te procjena mogućnosti za uspješno poslovanje na istom. U radu je analizirano i istraženo trenutačno stanje poduzeća Podravka, poslovno okruženje Kanade, SWOT analiza poduzeća Podravka te analiza konkurencije. Na temelju navedenih analiza odabirana je strategija izvoza, definirani su SMART ciljevi te su odabrane strategija segmentacije i strategija pozicioniranja. Cilj istraživanja je analizirati najuspješniju strategiju izvoza proizvoda Vegeta na tržište Kanade. Tijekom istraživanja korištene su metode deskripcije i analitike, metoda komparacije, generalizacija, specijalizacija, povijesna metoda i sinteza. Na temelju istraživanja vidljivo je da je najbolja strategija izvoza proizvoda Vegeta na tržište Kanade posredan izvoz.
Abstract (english)
Export is a key factor in the growth of competitiveness of companies in today's globalized world. For a successful process of exporting a product to a foreign market, a detailed analysis of the market and the market potential of the product itself is required. On the basis of detailed analyses, it is possible to gain insight into the real situation on a certain market and to assess the possibilities for successful business on the same market. The paper analyzed and researched the current state of Podravka, the Canadian business environment, SWOT analysis of Podravka, and competition analysis. Based on the aforementioned analyses, an export strategy was selected, SMART goals were defined, and a segmentation strategy and a positioning strategy were selected. The aim of the research is to analyze the most successful strategy for exporting Vegeta products to the Canadian market. The methods of description and analysis, the method of comparison, generalization, specialization, historical method and synthesis were used during the research. Based on the research, it is evident that the best strategy for exporting Vegeta products to the Canadian market is indirect export.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:780163
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-18 11:33:26