prikaz prve stranice dokumenta Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type
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Scientific paper - Original scientific paper
Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type
In: Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business. / Načinović Braje, Ivana; Jaković, Božidar; Ferjanić Hodak, Danijela (Ed.). Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. pp. 1041-1055. urn:nbn:hr:192:681649
Baldigara, Valentina; First Komen, Ivana

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Baldigara, V. & First Komen, I. (2021). Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type. In I. Načinović Braje, (Ed.), B. Jaković, (Ed.), D. Ferjanić Hodak, (Ed.), Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business (pp. 1041-1055). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:681649

Baldigara, Valentina and Ivana First Komen. "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type." Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, edited by Ivana Načinović Braje, edited by Božidar Jaković, edited by Danijela Ferjanić Hodak, University of Zagreb, Faculty of Economics and Business, 2021, pp. 1041-1055. https://urn.nsk.hr/urn:nbn:hr:192:681649

Baldigara, Valentina and Ivana First Komen. "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type." In Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, 1041-1055. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. Accessed 2024 October 01. https://urn.nsk.hr/urn:nbn:hr:192:681649

Baldigara, V. and First Komen, I. (2021) 'Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type', in Načinović Braje, I. (ed.), Jaković, B. (ed.), Ferjanić Hodak, D. (ed.), Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, University of Zagreb, Faculty of Economics and Business, Zagreb, pp. 1041-1055. Available at: https://urn.nsk.hr/urn:nbn:hr:192:681649 (Accessed 01 October 2024)

Baldigara V, First Komen I. Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type. In: I. Načinović Braje, ed., B. Jaković, ed., D. Ferjanić Hodak, ed. Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021. Pp. 1041-1055. [cited 2024 October 01] Available at: https://urn.nsk.hr/urn:nbn:hr:192:681649

V. Baldigara and I. First Komen, "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type", Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, I. Načinović Braje, B. Jaković and D. Ferjanić Hodak, Eds. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:192:681649 [Accessed: 01 October 2024]

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Metadata
Title (croatian)Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type
AuthorValentina Baldigara
AuthorIvana First Komen
EditorIvana Načinović Braje
EditorBožidar Jaković
EditorDanijela Ferjanić Hodak
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Despite the COVID-19 pandemic having disrupted the travel industry, travel insurance industry is expected to continue growth as more travelers become concerned with safety and opt to reduce risks where possible. The expanding travel insurance market drives growth of insurance intermediaries many of which provide their services online to better meet consumer needs. Not all are equally successful. The purpose of this paper is to understand which options provided by online intermediary platforms influence consumer readiness to purchase travel insurance via a platform and recommend it to others and how the influence of those options changes among different innovation adoption consumer types. The field research was conducted experimentally priming respondents with 16 different scenarios within which 4 chosen options varied on two levels each and then investigating respondents’ behavioural intention by a questionnaire. The snowball sampling method was used and a total of 276 responses were collected. Results show that, consumers have a more favourable behavioural intention towards online intermediary platforms providing non-anonymised reviews than those providing anonymous reviews ; ensuring convenient and safer payment methods than credit cards only ; and giving an option to communicate via virtual assistants than e- mail or phone only. These platform options make a difference especially among innovators, early adopters, and early majority consumer types. The findings are useful for the online travel insurance intermediary platforms to help them increase their convenience and appeal to consumers, but also to insurance companies as a help in choosing adequate online sales distribution channels.
Keywords (english)
Languagecroatian
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleProceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business
Numberingpp. 1041-1055
e-ISSN2671-132X
URN:NBNurn:nbn:hr:192:681649
Publication2021
ConferenceTitle: 12th International Odyssey Conference on Economics and Business
Location: Šibenik, Croatia
Organizer: Ekonomski fakultet Sveučilišta u Zagrebu
Start date: 2021-06-09
End date: 2021-06-12
Assembly type: Lecture
Type of resourceText
PublisherUniversity of Zagreb, Faculty of Economics and Business
Publishing placeZagreb
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-06-11 09:43:57