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undergraduate thesis
Utjecaj inovacija na konkurentnost kompanije Ryanair
2023. urn:nbn:hr:192:243278
Zec, Nikola
University of Rijeka
Faculty of Economics and Business

Cite this document

Zec, N. (2023). Utjecaj inovacija na konkurentnost kompanije Ryanair (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:243278

Zec, Nikola. "Utjecaj inovacija na konkurentnost kompanije Ryanair." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:243278

Zec, Nikola. "Utjecaj inovacija na konkurentnost kompanije Ryanair." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:243278

Zec, N. (2023). 'Utjecaj inovacija na konkurentnost kompanije Ryanair', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:243278

Zec N. Utjecaj inovacija na konkurentnost kompanije Ryanair [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:192:243278

N. Zec, "Utjecaj inovacija na konkurentnost kompanije Ryanair", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:243278

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Metadata
TitleUtjecaj inovacija na konkurentnost kompanije Ryanair
Title (english)The impact of innovation on the competitiveness of Ryanair
AuthorNikola Zec
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad Utjecaj inovacija na konkurentnost kompanije Ryanair ispituje ulogu inovacija u današnjoj zrakoplovnoj industriji i njihov utjecaj na konkurentnost. Rad se fokusira na analizi kompanije Ryanair kao niskobudžetnog zračnog prijevoznika te istraživanju inovativnih procesa, strategija i digitalne transformacije koje je kompanija implementirala. Cilj istraživanja je utvrditi kako inovacije u zrakoplovnoj industriji doprinose povećanju konkurentske prednosti te analizirati utjecaj digitalizacije kompanije Ryanair na industriju zračnog prijevoza.
Abstract (english)
The bachelor thesis Impact of Innovations on the Competitiveness of Ryanair examines just how significant innovation can be in driving competitiveness within todays aviation sector. The paper focuses on the analysis of the company Ryanair as a low-cost airline and the research of innovative processes, strategies and digital transformation implemented by the company. The aim of the research is to determine how innovations in the aviation industry contribute to increasing competitive advantage and to analyze the impact of digitalization of the Ryanair company on the air transport industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:243278
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-01-30 11:03:23