prikaz prve stranice dokumenta Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka
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undergraduate thesis
Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka
2023. urn:nbn:hr:192:537252
Litović, Lea
University of Rijeka
Faculty of Economics and Business

Cite this document

Litović, L. (2023). Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:537252

Litović, Lea. "Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:537252

Litović, Lea. "Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:537252

Litović, L. (2023). 'Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 12 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:537252

Litović L. Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 May 12] Available at: https://urn.nsk.hr/urn:nbn:hr:192:537252

L. Litović, "Perceived value of the International Business programme at the Faculty of Economics and Business, Rijeka", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:537252

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Metadata
TitlePerceived value of the International Business programme at the Faculty of Economics and Business, Rijeka
AuthorLea Litović
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This thesis delves into the concept of perceived value, specifically focusing on higher education institutions, with the Faculty of Economics and Business in Rijeka as subject of the empirical research. Theoretical framework is examined through the work of authors such as Zeithaml (1998) and Woodruff (1996, 1997). Initially formed as a unidimensional construct, perceived value was criticized for its simplicity, which led to the emergence of the multi-dimensional construct. Furthermore, the relationship between perceived value and higher education institutions is thoroughly analysed, exploring previous research done by Gaston and Nha (1999), Dobre and Milovan (2021), Takalo et al. (2013), and Teeroovengadum (2016). The empirical research was conducted through a questionnaire involving 73 current and former students of International Business at the Faculty of Economics and Business in Rijeka. It garnered valuable insight, with respondents expressing what they believed to be the faculty’s strengths and the areas they wish to see improved. Hopefully, the research sheds light onto the next steps of increasing the perceived value of the faculty, leading to an enhanced learning experience for everyone.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:537252
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-01-24 17:09:38