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undergraduate thesis
Utjecaj inovacija na konkurentnost poduzeća Amazon
2023. urn:nbn:hr:192:801513
Mladenić, Sara
University of Rijeka
Faculty of Economics and Business

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Mladenić, S. (2023). Utjecaj inovacija na konkurentnost poduzeća Amazon (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:801513

Mladenić, Sara. "Utjecaj inovacija na konkurentnost poduzeća Amazon." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:801513

Mladenić, Sara. "Utjecaj inovacija na konkurentnost poduzeća Amazon." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:801513

Mladenić, S. (2023). 'Utjecaj inovacija na konkurentnost poduzeća Amazon', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:192:801513

Mladenić S. Utjecaj inovacija na konkurentnost poduzeća Amazon [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:801513

S. Mladenić, "Utjecaj inovacija na konkurentnost poduzeća Amazon", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:801513

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Metadata
TitleUtjecaj inovacija na konkurentnost poduzeća Amazon
Title (english)The impact of innovation on the competitiveness of Amazon
AuthorSara Mladenić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Današnje konkurentno okruženje uvelike se oslanja na inovacije, a lideri stalno moraju biti u potrazi za istima kako bi mogli odgovoriti na zahtjeve tržišta koje se konstantno mijenja. U ovom završnom radu objasnit će se što su inovacije, koje su vrste inovacija i što su izvori inovacija. Također će se objasniti pojam konkurentnosti te odnos između konkurentnosti i inovativnosti. U posebnom poglavlju prikazati će se kako tehnološke i netehnološke inovacije utječu na konkurentnost poduzeća na tržištu, a sve to će se potkrijepiti na primjeru jednog od najuspješnijih i najinovativnijih poduzeća u svijetu. Poduzeće Amazon uz Apple, Google, Metu i Microsoft spada u skupinu tehnoloških divova- najpoželjnijih poduzeća današnjice. Amazon je poduzeće koje godinama dominira industrijom zbog svoje veličine, utjecaja te financijskog uspjeha. Poduzeće je to koje svojom sposobnošću i željom za stalnim poboljšanjem utječe i oblikuje gospodarstvo i društvo.
Abstract (english)
Today's competitive environment relies heavily on innovation, and leaders must always be on the lookout to be able to meet the demands of a constantly changing market. This final paper will explain what innovations are, the types of innovation, and the sources of innovation. It will also explain the concept of competitiveness and the relationship between competitiveness and innovation. A special chapter will show how technological and non-technological innovations affect the competitiveness of companies on the market, and all this will be substantiated on example of one of the most successful and innovative companies in the world. Amazon, along with Apple, Google, Meta and Microsoft, belongs to the group of tech giants - the most desirable companies of today. Amazon is a company that has dominated the industry for many years because of its size, influence and financial success. Its ability and desire for constant improvement influence and shape the economy and society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:801513
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2024-01-20 09:59:46