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undergraduate thesis
Doprinos AI u globalnoj ekonomiji, trgovini i poslovanju
2023. urn:nbn:hr:192:893182
Podolnjak, Patrik
University of Rijeka
Faculty of Economics and Business

Cite this document

Podolnjak, P. (2023). Doprinos AI u globalnoj ekonomiji, trgovini i poslovanju (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:893182

Podolnjak, Patrik. "Doprinos AI u globalnoj ekonomiji, trgovini i poslovanju." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:893182

Podolnjak, Patrik. "Doprinos AI u globalnoj ekonomiji, trgovini i poslovanju." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:893182

Podolnjak, P. (2023). 'Doprinos AI u globalnoj ekonomiji, trgovini i poslovanju', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:893182

Podolnjak P. Doprinos AI u globalnoj ekonomiji, trgovini i poslovanju [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:192:893182

P. Podolnjak, "Doprinos AI u globalnoj ekonomiji, trgovini i poslovanju", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:893182

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TitleDoprinos AI u globalnoj ekonomiji, trgovini i poslovanju
Title (english)The Contribution of AI to the Global Economy, Trade and Business
AuthorPatrik Podolnjak
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Artificial intelligence (AI), prevedeno na hrvatski umjetna inteligencija (UI), brzorastuća je tehnologija koja je postavila znatne promjene u globalnoj ekonomiji. U radu su objašnjeni pojmovi umjetna inteligencija, strojno učenje i duboko učenje. Obrađena je primjena i doprinos ove tehnologije u ekonomiji i gospodarstvu, radnim mjestima, ali i negativne strane umjetne inteligencije u ekonomiji. Analizirana je primjena umjetne inteligencije u poslovanju banaka, državnih tijela i poduzeća na prostoru Europske unije kao i utjecaji te doprinosi umjetne inteligencije trgovini. Brojna poduzeća temelje se na umjetnoj inteligenciji. U radu je analiziran slučaj upotrebe umjetne inteligencije u američkom poduzeću Amazon koji pomoću umjetne inteligencije nalazi najbolje preporuke za proizvode svojim kupcima, ali i izbacuje uvredljiv i neprikladan sadržaj.
Abstract (english)
Artificial intelligence (AI), translated to Croatian umjetna inteligencija (UI), is fast growing technology that has set significant changes in the global economy. The paper explains the terms artificial intelligence, machine learning and deep learning. The application and contribution of this technology in the economy, workplaces, as well as the negative aspects of artificial intelligence in the economy are discussed. The application of artificial intelligence in the operations of banks, state bodies and the companies in the European Union space was analyzed as well as the impacts and contributions of artificial intelligence to commerce. Many companies are based on artificial intelligence. The paper analyzes the case of the use of artificial intelligence in the American company Amazon which uses artificial intelligence to find best recommendations for products for its customers, but also throws out offensive and inappropriate content.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:893182
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2024-01-17 14:12:39