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undergraduate thesis
Međunarodna konkurentnost poduzeća Nike Inc.
2023. urn:nbn:hr:192:278107
Lenčić, Dorotea
University of Rijeka
Faculty of Economics and Business

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Lenčić, D. (2023). Međunarodna konkurentnost poduzeća Nike Inc. (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:278107

Lenčić, Dorotea. "Međunarodna konkurentnost poduzeća Nike Inc.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:278107

Lenčić, Dorotea. "Međunarodna konkurentnost poduzeća Nike Inc.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:278107

Lenčić, D. (2023). 'Međunarodna konkurentnost poduzeća Nike Inc.', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 01 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:278107

Lenčić D. Međunarodna konkurentnost poduzeća Nike Inc. [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2025 January 01] Available at: https://urn.nsk.hr/urn:nbn:hr:192:278107

D. Lenčić, "Međunarodna konkurentnost poduzeća Nike Inc.", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:278107

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Metadata
TitleMeđunarodna konkurentnost poduzeća Nike Inc.
Title (english)International competitiveness of Nike Inc.
AuthorDorotea Lenčić
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu je analizirana strategija koju je Nike implementirao kako bi postigao uspješnu ekspanziju na globalnim tržištima. Poseban naglasak stavljen je na različite pristupe marketinškim strategijama, proizvodnim procesima, upravljanju lancem opskrbe te usmjerene politike ljudskih resursa, kao ključne elemente koji oblikuju poslovnu izvedbu kompanije. U sklopu rada je istražen utjecaj globalizacije na operativni okvir kompanije te su analizirani tržišni trendovi koji trenutno utječu na njeno poslovanje. U sklopu rada su analizirane inovacije kao ključni faktor diferencijacije proizvoda i usluga Nikea u odnosu na konkurente te istražuje kako su se prilagodili različitim društvenim i ekonomskim uvjetima diljem svijeta. Prikazane su mjere koje je kompanija poduzela kako bi upravljala efikasnim i održivim kanalima distribucije proizvoda na međunarodnoj razini.
Abstract (english)
This final paper analysis the strategy implemented by Nike to achieve successful expansion in global markets. Special emphasis is placed on different approaches to marketing strategies, production processes, supply chain management and targeted human resources policies, as key elements that shape the company's business performance. As part of the work, the impact of globalization on the company's operational framework was investigated, and market trends that currently affect its business were analyzed. As part of the work, innovations were analyzed as a key factor differentiating Nike's products and services compared to competitors, and it explored how they adapted to different social and economic conditions around the world. The measures taken by the company in order to manage efficient and sustainable product distribution channels at the international level are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:278107
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-01-17 13:52:11