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undergraduate thesis
Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption
2023. urn:nbn:hr:192:769118
Baričić, Hana
University of Rijeka
Faculty of Economics and Business

Cite this document

Baričić, H. (2023). Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić, Hana. "Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić, Hana. "Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić, H. (2023). 'Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 12 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:769118

Baričić H. Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 May 12] Available at: https://urn.nsk.hr/urn:nbn:hr:192:769118

H. Baričić, "Consumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:769118

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Metadata
TitleConsumer Behavior and the Role of Fear of Missing Out (FOMO) Phenomenon in Contemporary Consumption
AuthorHana Baričić
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-08-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
In today’s modern society consumption is more prominent than ever before. Consumers mostly deal with a finite amount of time and resources, but infinite amount of wants and needs. In addition, consumer behavior is influenced by a variety of external and internal factors which govern it in a way that is sometimes difficult to express and comprehend even for those who are under their influence. The rise in popularity of social media has contributed to further intensification of this issue. As a result, phenomenon such as FOMO emerged. More novel concepts related to it, such as fomsumerism and fomsumer, are also examined in the theoretical portion of this thesis. The research that was conducted aimed to examine the connection between FOMO and different types of experiences, and what effect it has on them. To explore this question, qualitative research method was used. Individual interviews were conducted with five participants. The research results have shown that the majority of participants feel regret when missing out on experiences that involve hanging out with their peers, friends, family and loved ones. Additionally, most of them also report negative feelings and emotions caused by the fear of missing out. However, that sensation is momentary. Inperson conversations turned out to be the main source of FOMO.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:769118
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-01-16 12:44:23