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undergraduate thesis
Konkurentnost na primjeru poduzeća Podravka
2023. urn:nbn:hr:192:492854
Grbeša, Nikol
University of Rijeka
Faculty of Economics and Business

Cite this document

Grbeša, N. (2023). Konkurentnost na primjeru poduzeća Podravka (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:492854

Grbeša, Nikol. "Konkurentnost na primjeru poduzeća Podravka." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:492854

Grbeša, Nikol. "Konkurentnost na primjeru poduzeća Podravka." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:492854

Grbeša, N. (2023). 'Konkurentnost na primjeru poduzeća Podravka', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:192:492854

Grbeša N. Konkurentnost na primjeru poduzeća Podravka [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:492854

N. Grbeša, "Konkurentnost na primjeru poduzeća Podravka", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:492854

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Metadata
TitleKonkurentnost na primjeru poduzeća Podravka
Title (english)Competitiveness: a case study of Podravka
AuthorNikol Grbeša
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad analizira konkurentnost te stvaranje konkurentske prednosti na tržištu. Najprije se pojašnjava pojam same konkurentnosti, njezini indikatori i vrste te se prikazuje konkurentnost Hrvatske i odnos njezine konkurentske prednosti u odnosu na ostale članice EU. Zatim slijedi pojašnjavanje konkurentnosti na praktičnom primjeru poduzeća Podravka d.d., gdje se opisuje djelatnost poduzeća i asortiman te učinci Podravke koji ju čine tržišnim liderom. Prehrambena se industrija kroz godine značajno probila zbog mehanizacije proizvodnje i proizvodnje malih serija što je razlog povećanja prihoda poduzećima te industrije. Na samom kraju rada predložene su neke ideje za unaprjeđenje poslovanja poduzeća Podravka d.d.
Abstract (english)
This bachelor paper analyses competitiveness and creation of competitive advantage on the market. First of all, it explains the concept of competitiveness, her indicators and types, it shows competitiveness of Croatia and connection between Croatias and other EU members competitive advantage. Afterwards, it explains competitiveness on a practical example of Podravka d. d. company where it describes the activities of company and their assortment. Besides that, it explains what is making Podravka company the market leader. Throughout the years, food company has made significant progress because of mechanization of production and small series production which is the reason for income increase of companies and industry. In the very end, there are some suggestions for business improvement of Podravka company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:492854
Study programmeTitle: Business economics; specializations in: Finances, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-01-09 16:43:34