prikaz prve stranice dokumenta Determinants of frequency of wine consumption in Croatia
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Scientific paper - Preliminary note / Short communication
Determinants of frequency of wine consumption in Croatia
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 36 (2023), 2; 399-408. https://doi.org/10.51680/ev.36.2.14
Vretenar, Nenad; Katunar, Jana; Zaninović, Vinko

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Vretenar, N., Katunar, J. & Zaninović, V. (2023). Determinants of frequency of wine consumption in Croatia. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 36. (2), 399-408. doi: 10.51680/ev.36.2.14

Vretenar, Nenad, et al. "Determinants of frequency of wine consumption in Croatia." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 36, no. 2, 2023, pp. 399-408. https://doi.org/10.51680/ev.36.2.14

Vretenar, Nenad, Jana Katunar and Vinko Zaninović. "Determinants of frequency of wine consumption in Croatia." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 36, no. 2 (2023): 399-408. https://doi.org/10.51680/ev.36.2.14

Vretenar, N., Katunar, J. and Zaninović, V. (2023) 'Determinants of frequency of wine consumption in Croatia', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 36(2), pp. 399-408. doi: 10.51680/ev.36.2.14

Vretenar N, Katunar J, Zaninović V. Determinants of frequency of wine consumption in Croatia. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2023 December 27 [cited 2024 May 19];36(2):399-408. doi: 10.51680/ev.36.2.14

N. Vretenar, J. Katunar and V. Zaninović, "Determinants of frequency of wine consumption in Croatia", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 36, no. 2, pp. 399-408, December 2023. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:430888. [Accessed: 19 May 2024]

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Metadata
Title (english)Determinants of frequency of wine consumption in Croatia
AuthorNenad Vretenar
AuthorJana Katunar
AuthorVinko Zaninović
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Purpose: In the last 10 years, wine consumption in Croatia has increased and consumer habits and expectations have changed. Understanding consumer behavior in relation to wine consumption is important for wine-producing countries where wine is an important component of economy. The aim of this study is to identify the factors that influence the frequency of wine consumption in Croatia, where wine production is an important agricultural activity in terms of the number of people employed in the sector and an important factor in the development of tourism. Methodology: Empirical research was conducted by means of a questionnaire filled out by 169 wine consumers who visited a wine fair in the Croatian Adriatic region. Based on the collected data, we developed and estimated a multinomial logit model. Results: The results indicate that wine is consumed more frequently by men, married people, people in long-term relationships, and older people. In addition, people with high levels of education tend to drink wine less frequently. The paper explains the reasons for somewhat puzzling results and suggests future avenues of research. Conclusion: Behavioral differences were confirmed in this study between subsample groups in accordance with four demographic characteristics, i.e., gender, age, marital status, and education criteria. Our analysis showed that males are more likely to consume wine than women, older than younger and less educated than mode educated participants. Our results help wine marketers to segment and target wine consumers.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 36, no. 2, pp. 399-408
p-ISSN0353-359X
e-ISSN1847-2206
DOIhttps://doi.org/10.51680/ev.36.2.14
URN:NBNurn:nbn:hr:192:430888
Publication2023-12-27
Document URLhttps://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/25986
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2023-12-30 09:26:46