prikaz prve stranice dokumenta Kvaliteta usluge m-bankarstva
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master's thesis
Kvaliteta usluge m-bankarstva
2023. urn:nbn:hr:192:944090
Jurković, Mia
University of Rijeka
Faculty of Economics and Business

Cite this document

Jurković, M. (2023). Kvaliteta usluge m-bankarstva (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:944090

Jurković, Mia. "Kvaliteta usluge m-bankarstva." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:944090

Jurković, Mia. "Kvaliteta usluge m-bankarstva." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:192:944090

Jurković, M. (2023). 'Kvaliteta usluge m-bankarstva', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:944090

Jurković M. Kvaliteta usluge m-bankarstva [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2023 [cited 2024 May 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:944090

M. Jurković, "Kvaliteta usluge m-bankarstva", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:192:944090

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Metadata
TitleKvaliteta usluge m-bankarstva
Title (english)Quality of m-banking service
AuthorMia Jurković
MentorJasmina Dlačić (mentor)
Committee memberJasmina Dlačić (predsjednik povjerenstva)
Committee memberHelga Pavlić Skender (član povjerenstva)
Committee memberŽeljka Marčinko Trkulja (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2023-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pojavom pametnih telefona omogućeno je širenje i nagli razvoj elektroničkog poslovanja. Kako bi banke uspjele unaprijediti svoje usluge i bile konkurentne u tom okruženju, došlo je do razvijanja mobilnog bankarstva. U odnosu na tradicionalno bankarstvo, mobilno bankarstvo ima znatno veću prednost. Naime, ono omogućava obavljanje transakcija bez obzira na vrijeme i mjesto, kako bi pojedinci u svakom trenutku mogli kontrolirati vlastiti novac i to uz smanjene troškove. Tradicionalni oblik bankarstva odlazi u zaborav zbog tehnološkog napretka, kao i životnog stila korisnika. Razvoj novog oblika bankarstva donio je i nove izazove, od kojih je najznačajnija kvaliteta pružanja usluga banke svojim korisnicima. Provedenim istraživanjem prezentirani su rezultati o lojalnosti i percipiranoj vrijednosti korisnika mobilnog bankarstva u Republici Hrvatskoj. Rezultati pokazuju kako su potvrđene prethodno postavljene hipoteze, što je prikazano u rezultatima istraživanja te detaljno opisano u zaključku diplomskog rada.
Abstract (english)
With the appearance of smart phones we enabled expansion and sudden development of electronic business. In order for banks to improve their services and stay competitive on the market, they developed mobile banking. Compared to the traditional banking, mobile banking has significantly greater advantage. For example, it enables transactions regardless of time or place, so users could control their money at any moment and with the cost of that being lowered. Traditional banking system goes to the oblivion because of the technological progress, as well as the lifestyle of the client. Development of the new banking system has brought new challenges as well, the biggest of all being quality of the provided service to its users. This research presents results about the loyalty and perceived value by the user of the mobile banking system in the Republic of Croatia. Results show that previously set hypotheses are confirmed and shown in the results of the research and they will be described in the conclusion of the research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:944090
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-12-14 15:05:00