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undergraduate thesis
Iracionalno ponašanje potrošača i iracionalne kupnje
2022. urn:nbn:hr:192:931257
Selar, Simona
University of Rijeka
Faculty of Economics and Business

Cite this document

Selar, S. (2022). Iracionalno ponašanje potrošača i iracionalne kupnje (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:931257

Selar, Simona. "Iracionalno ponašanje potrošača i iracionalne kupnje." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:931257

Selar, Simona. "Iracionalno ponašanje potrošača i iracionalne kupnje." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:931257

Selar, S. (2022). 'Iracionalno ponašanje potrošača i iracionalne kupnje', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 01 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:931257

Selar S. Iracionalno ponašanje potrošača i iracionalne kupnje [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 November 01] Available at: https://urn.nsk.hr/urn:nbn:hr:192:931257

S. Selar, "Iracionalno ponašanje potrošača i iracionalne kupnje", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:931257

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Metadata
TitleIracionalno ponašanje potrošača i iracionalne kupnje
Title (english)Irrational Consumer Behavior and Irrational Shopping
AuthorSimona Selar
MentorLjerka Cerović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Klasična teorija razvija se na temeljima radne teorije vrijednosti, neoklasična teorija ide naprijed i razvija subjektivnu teoriju vrijednosti. Zajedničko ovim teorijama je što polaze od pretpostavke da je čovjek racionalno biće. Suvremene teorije, odnosno bihevioralna ekonomija kritizira takvo razmišljanje i ljudsko biće definira kao predvidljivo iracionalno biće. Bihevioralna ekonomija spoj je ekonomije, psihologije, sociologije i drugih znanstvenih disciplina. Na temeljima bihevioralne ekonomije nastaje i neuroekonomija, koja se smatra dijelom bihevioralne znanosti. Sve teorije ponašanja potrošača pokušavaju odgovoriti na pitanja zašto se potrošač ponaša na određeni način i zašto kupuje ono što kupuje. Ovim radom se želi dati povijesni osvrt na teorije ponašanja potrošača, istražiti izbore potrošača te razloge zbog kojih kupuju i više od mogućnosti.
Abstract (english)
The classical theory develops on the basis of the labor theory of value, the neoclassical theory goes forward and develops a subjective theory of value. What these theories have in common is that they start from the assumption that man is a rational being. Contemporary theories, as behavioral economics, criticize such thinking and define the human being as a predictable irrational being. Behavioral economics is a combination of economics, psychology, sociology and other scientific disciplines. Neuroeconomics, which is considered part of behavioral science, is based on the foundations of behavioral economics. All theories of consumer behavior try to answer the questions of why the consumer behaves in a certain way and why he buys what he buys. This work aims to provide a historical review of theories of consumer behavior, to explore consumer choices and the reasons why they buy more than options.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:931257
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Finance and Accounting
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2022-12-16 08:16:30