prikaz prve stranice dokumenta Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o.
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undergraduate thesis
Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o.
2022. urn:nbn:hr:192:967069
Kovač, Alan
University of Rijeka
Faculty of Economics and Business

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Kovač, A. (2022). Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o. (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:967069

Kovač, Alan. "Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:967069

Kovač, Alan. "Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:967069

Kovač, A. (2022). 'Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o.', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:192:967069

Kovač A. Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o. [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:967069

A. Kovač, "Povezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o.", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:967069

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TitlePovezanost korporativne društvene odgovornosti i konkurentnosti poduzeća na primjeru dm-drogerie markt d.o.o.
Title (english)The Connection Between Corporate Social Responsibility and Corporate Competitiveness: The Case of dm-drogerie markt d.o.o.
AuthorAlan Kovač
MentorDunja Škalamera-Alilović (mentor)
MentorNikolina Dukić Samaržija (komentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Temeljni cilj ovog rada je kroz kvalitetan i jasan prikaz teorije društveno odgovornog poslovanja kao i konkurentnosti analizirati poslovanje tvrtke dm-Drogerie Markt te njegovu pozicioniranost i prepoznatljivost na tržištu. Početak rada donosi jasnu i čvrstu teorijsku podlogu za kasniji dio istraživanja. Tako se objašnjavaju pojmovi, odrednice i poveznice između korporativne društvene odgovornosti i njegove konkurentnosti u kontekstu formiranja javnog mišljena, odnosno utjecaja na preferencije potrošača. U svrhu empirijske analize rada kreiran je upitnik i provedeno je anketiranje u kojem je sudjelovalo 70 ispitanika koji kupuju u dm-Drogerie Markt prodavaonicama, a odgovarali su na 14 pitanja. Temeljem analize odgovora ispitanika može se zaključiti kako tvrtka dm-Drogerie Markt ulaže značajne napore u podizanju razine društvene odgovornosti, što se reflektira na pozitivnu sliku i predodžbu kupaca o tvrtki.
Abstract (english)
The main goal of this work is to analyze the business of dm-Drogerie Markt and its positioning and recognition on the market through a high-quality and clear presentation of the theory of socially responsible business as well as competitiveness. The beginning of the work provides a clear and solid theoretical basis for the later part of the research. This explains the concepts, determinants and links between corporate social responsibility and competitiveness. In addition, it will be seen how these concepts influence public information and work with the community, that is, how they influence consumer needs. After all the theoretical parts have been processed, they move on to the empirical analysis of the mentioned company. For this purpose, a questionnaire was created and a survey was conducted in which 70 respondents who shop at dm stores took part, and they answered 14 questions. Based on the analysis of respondents' answers, it can be concluded that the company dm-Drogerie Markt has made significant efforts to raise the level of social responsibility, and a positive image and perception of customers about the company is also visible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:967069
Study programmeTitle: Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2022-12-15 16:23:43