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undergraduate thesis
Utjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d.
2022. urn:nbn:hr:192:896489
Marin, Anamaria
University of Rijeka
Faculty of Economics and Business

Cite this document

Marin, A. (2022). Utjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d. (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:896489

Marin, Anamaria. "Utjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:896489

Marin, Anamaria. "Utjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:896489

Marin, A. (2022). 'Utjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d.', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:192:896489

Marin A. Utjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d. [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:896489

A. Marin, "Utjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d.", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:896489

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Metadata
TitleUtjecaj inovacija na konkurentnost poduzeća Valamar Rivijera d.d.
Title (english)The Impact of Innovations on the Competitiveness of Valamar Rivijera d.d.
AuthorAnamaria Marin
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu analiza se utjecaj inovacija na konkurentnost poduzeća. Kako bi poduzeća ostvarila konkurentsku prednost, a potom je i održala primorana su odgovarati na promjene na tržištu i želje kupaca uvođenjem inovacija u svoje poslovanje. Primjer utjecaja inovacija na konkurentnost obrađuje se na primjeru poduzeća Valamar tako što je provedena ekonomska usporedba Valamara i njegova dva konkurenta Maistre i Plave Lagune. Valamar se bavi hotelima i ostalim smještajem, spada u top 9 poduzeća prema ukupnim prihodima u RH 2021. godine i prvi je u svojoj djelatnosti, no kako bi održao svoju ostvarenu konkurentsku prednost ne smije stati s inoviranjem i daljnjim praćenjem promjena na tržištu.
Abstract (english)
This paper analyzes the impact of innovations on the competitiveness of companies. In order for the company to achieve a competitive advantage and then maintain it, they are forced to respond to changes in the market and the wishes of customers by introducing innovations into their operations. An example of the impact of innovation on competitiveness is treated on the example of the company Valamar by conducting an economic comparison between Valamar and its two competitors, Maistra and Plava Laguna. Valamar deals with hotels and other accommodation, is among the top 9 companies in terms of total revenue in the Republic of Croatia in 2021 and is the first in its industry, but in order to maintain its achieved competitive advantage, it must not stop with innovating and further monitoring changes in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:896489
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2022-12-12 07:57:52