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undergraduate thesis
Utjecaj inovacija na konkurentnost poduzeća Netflix Inc.
2022. urn:nbn:hr:192:477713
Svitek, Maja
University of Rijeka
Faculty of Economics and Business

Cite this document

Svitek, M. (2022). Utjecaj inovacija na konkurentnost poduzeća Netflix Inc. (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:477713

Svitek, Maja. "Utjecaj inovacija na konkurentnost poduzeća Netflix Inc.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:477713

Svitek, Maja. "Utjecaj inovacija na konkurentnost poduzeća Netflix Inc.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:477713

Svitek, M. (2022). 'Utjecaj inovacija na konkurentnost poduzeća Netflix Inc.', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 01 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:477713

Svitek M. Utjecaj inovacija na konkurentnost poduzeća Netflix Inc. [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 November 01] Available at: https://urn.nsk.hr/urn:nbn:hr:192:477713

M. Svitek, "Utjecaj inovacija na konkurentnost poduzeća Netflix Inc.", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:477713

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Metadata
TitleUtjecaj inovacija na konkurentnost poduzeća Netflix Inc.
Title (english)Impact of innovations on the commpetitiveness of Netflix Inc.
AuthorMaja Svitek
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu obrađena je tema utjecaja inovacija na konkurentnost poduzeća Netflix Inc. Inovacije su jedan od ključnih aspekata modernih poduzeća te je njihov razvitak i primjena jedna od ključnih aktivnosti uspješnih modernih poduzeća. Digitalne inovacije su one inovacije nastale pomoću novih digitalnih tehnologija koja poduzeća koriste u svrhu poboljšanja aspekata svog poslovanja te ponude novih inovativnih proizvoda i usluga na tržištu. Konkurentnost je analizirana u pogledu sposobnosti poduzeća da uspješno posluje na današnjim dinamičnim tržištima te da se pomoću inovacija izdvoji od konkurencije. Navedeni pojmovi su razmatrani kroz primjer Netflixa, jedne od vodećih globalnih streaming platformi, sa širokom ponudom filmova i serija dostupne u cijelom svijetu.
Abstract (english)
This thesis discusses the impact of innovation on the competitiveness of Netflix Inc. Innovation is one of the key aspects of the modern enterprise and its development and implementation are one of the key activities of successful modern enterprises. Digital innovations are those created by new digital technologies that companies use to improve aspects of their business and offer new innovative products and services to the market. Competitiveness was analyzed in terms of the company's ability to operate successfully in today's dynamic markets and to stand out from the competition through innovation. These terms are discussed through the example of Netflix, one of the leading streaming platforms globally, with a wide range of movies and series available worldwide.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:477713
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2022-12-01 08:18:42