Humans, human resources and human resources management are inevitaby primary factors in every enterprise as well as the most dominant preoccupation of modern managers. Since the beginning of 21st century every enterprise witnessed strong economic challenges due to enormous progress of technology and trends. In such complex and tourboulent situation in the environment and business in general it comes to a strong need for active involvment of business subjects in creation of change as well as for rapid adaptation to new changes. In order to achieve business success, enterprise is dependant on its employees, they should be better educated, trained and different from competition employees in order to achieve business goals and objectives. How important the process of human resources management itself is in action also tells the fact that the process can affect positivaly or negatively every action taken by the enterprise. Human resources management that is fully oriented on implementing lifelong learning and therefor towards creating solutions for problems that arise from it, uses numerous activities in terms of maintaining competitivness. Valamar Riviera as one of the most important hospitality enterprises in Croatia, using its quality, investment and development became synonym for desireable employer who puts its employees along the range of consumers.