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professional thesis
Percepcija pravedne trgovine među mladim potrošačima
2022. urn:nbn:hr:192:850377
Marinović, Milen
University of Rijeka
Faculty of Economics and Business

Cite this document

Marinović, M. (2022). Percepcija pravedne trgovine među mladim potrošačima (Professional thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:850377

Marinović, Milen. "Percepcija pravedne trgovine među mladim potrošačima." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:850377

Marinović, Milen. "Percepcija pravedne trgovine među mladim potrošačima." Professional thesis, University of Rijeka, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:192:850377

Marinović, M. (2022). 'Percepcija pravedne trgovine među mladim potrošačima', Professional thesis, University of Rijeka, Faculty of Economics and Business, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:850377

Marinović M. Percepcija pravedne trgovine među mladim potrošačima [Professional thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2022 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:192:850377

M. Marinović, "Percepcija pravedne trgovine među mladim potrošačima", Professional thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:192:850377

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Metadata
TitlePercepcija pravedne trgovine među mladim potrošačima
Title (english)Perception on fair trade amoung young consumers
AuthorMilen Marinović
MentorJasmina Dlačić (mentor)
Committee memberMarcel Meler (predsjednik povjerenstva)
Committee memberJasmina Dlačić (član povjerenstva)
Committee memberMarija Ham (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2022-05-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovome radu istražuje se kako Milenijalci ili Generacija Y, skupina ljudi rođena između 1980. i 1995. godine, percipiraju proizvode pravedne trgovine. Milenijalci se od prijašnjih generacija razlikuju prema različitim obilježjima. Karakteristično je za njih da su spremni mijenjati okruženje u kojemu se nalaze zbog svojih uvjerenja i ciljeva, optimistični su, dobro povezani te prihvaćaju ideje multikulturalnog društva. Sve snažnija podjela svijeta na bogate i siromašne dijelove dovela je do činjenice da poljoprivrednici i radnici u slabije razvijenim dijelovima svijeta svojim radom ne uspijevaju pokriti osnovne životne troškove. Kako bi se radnicima i poljoprivrednicima nerazvijenijih zemalja osigurali prihodi koji proizlaze iz njihovog rada, osmišljen je koncept pravedne trgovine. Pravedna trgovina naziva se i poštenom trgovinom budući da su joj temelj dijalog, transparentnost i poštovanje koji dovode do pravednije međunarodne trgovine. Ljudska dobrobit stavljena je na prvo mjesto, ispred neprekidne borbe za ostvarivanjem profita, a neki od najpoznatijih proizvoda pravedne trgovine u svijetu su čaj, kakao, banane i slični proizvodi koji se proizvode u južnim, nerazvijenijim dijelovima svijeta. Istraživanje provedeno u ovom radu je pokazalo kako su hrvatski Milenijalci upoznati s proizvodima pravedne trgovine te ih u određenoj mjeri kupuju, ali za poboljšanje prodaje potrebno je više poraditi na ponudi i cijeni proizvoda pravedne trgovine.
Abstract (english)
ABSTRACT This paper shows how generation Millennials a group of people born between 1980 and 1995, perceive fair trade products. Millennials differ from the previous generations by different characteristics. It is characteristic of them to change their surroundings because of their beliefs and goals, they are optimistic, well connected and they accept the idea of a multicultural society. The ever-stronger division in the world between the rich and the poor led to the fact that agriculturalists and workers in less developed parts of the world do not manage to cover basic living expenses with their work. To ensure workers and agriculturalists of underdeveloped countries the income deriving from their work, the concept of fair trade business was made. Fair trade business is called fair business since its basis is dialogue, transparency and respect which leads to fairer international trade. Human wellbeing comes first, before the constant struggle to make a profit, and some of the most well-known fair trade products in the world are tea, cacao, bananas, and similar products that are being produced in southern, underdeveloped parts of the world. The research conducted in this paper showed that Croatian Millennials are familiar with fair trade products and buy them to a certain extent, but to improve sales it is necessary to work harder on the offer and price of fair trade products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:850377
Study programmeTitle: Marketing management
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketing menadžmenta (sveučilišni/a specijalist/specijalistica marketing menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-06-14 07:54:08