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undergraduate thesis
Utjecaj tehnologije na konkurentnost poduzeća McDonald's
2021. urn:nbn:hr:192:531264
Deklić, Lucija
University of Rijeka
Faculty of Economics and Business

Cite this document

Deklić, L. (2021). Utjecaj tehnologije na konkurentnost poduzeća McDonald's (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:531264

Deklić, Lucija. "Utjecaj tehnologije na konkurentnost poduzeća McDonald's." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:531264

Deklić, Lucija. "Utjecaj tehnologije na konkurentnost poduzeća McDonald's." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:531264

Deklić, L. (2021). 'Utjecaj tehnologije na konkurentnost poduzeća McDonald's', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:531264

Deklić L. Utjecaj tehnologije na konkurentnost poduzeća McDonald's [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:192:531264

L. Deklić, "Utjecaj tehnologije na konkurentnost poduzeća McDonald's", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:531264

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Metadata
TitleUtjecaj tehnologije na konkurentnost poduzeća McDonald's
Title (english)The impact of technology on McDonald's competitiveness
AuthorLucija Deklić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se nastoje objasniti pojmovi poput globalizacije, multinacionalne kompanije i internetske tehnologije koja je prisutna na svim razinama društva. Glavni čimbenici globalizacije su MMF, WTO, World Bank i multinacionalne kompanije. Zasebnu ulogu u današnjoj tržišnoj ekonomiji imaju i internetsko – komunikacijske tehnologije koje su pokretač svih promjena u društvu, od pokretanja gospodarskih aktivnosti, preko širenja poslovanja na globalnoj razini do povećanja nezaposlenosti u razvijenijim zemljama zbog selidbe proizvodnih pogona u zemlje s jeftinijom radnom snagom. Postoji svjetska dilema po pitanju multinacionalnih kompanija i doprinose li one cjelokupnom društvu ili samo profitima svojih menadžera i dioničara.
Abstract (english)
In final thesis will be define concepts such as globalisation, multinational comapnies, internet technology which are present at all levels od society. Main factors of globalisation are IMF, WTO, World Bank and multinational companies. Online – communication technology plays separate role in economy market that drives all change in society, from the launch of economic activities, through the expansion of business globally to the increase in unemployment in more developed countries due to the move of production facilities to countries with cheaper labour. There is a worldwide dilemma about multinational companies and whether they contribute to the whole society or only to the profits of their managers and shareholders.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:531264
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-12-21 14:05:13