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undergraduate thesis
Utjecaj inovacija na konkurentnost poduzeća Amazon
2021. urn:nbn:hr:192:112378
Brčinović, Doris
University of Rijeka
Faculty of Economics and Business

Cite this document

Brčinović, D. (2021). Utjecaj inovacija na konkurentnost poduzeća Amazon (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:112378

Brčinović, Doris. "Utjecaj inovacija na konkurentnost poduzeća Amazon." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:112378

Brčinović, Doris. "Utjecaj inovacija na konkurentnost poduzeća Amazon." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:112378

Brčinović, D. (2021). 'Utjecaj inovacija na konkurentnost poduzeća Amazon', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 05 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:112378

Brčinović D. Utjecaj inovacija na konkurentnost poduzeća Amazon [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2025 January 05] Available at: https://urn.nsk.hr/urn:nbn:hr:192:112378

D. Brčinović, "Utjecaj inovacija na konkurentnost poduzeća Amazon", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:112378

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Metadata
TitleUtjecaj inovacija na konkurentnost poduzeća Amazon
Title (english)The impact of innovation on the competitiveness of the Amazon company
AuthorDoris Brčinović
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu objasnit će se što su inovacije, njihove značajke te će se detaljnije objasniti četiri vrste inovacija na koje se one mogu podijeliti . Također će se objasniti pojam konkurentnosti, a uz njega objasnit će se i glavni čimbenici koji utječu na konkurentnost nekog poduzeća. U posebnom poglavlju će se prikazati sam utjecaj inovacija na konkurentnost poduzeća, a kako bi se taj prikaz mogao potkrijepiti podacima odabralo se visokotehnološko poduzeće Amazon. Amazon je jedan od pet takozvanih tehnoloških divova, koji posluje još od 90-ih godina te se danas u ponudi može pohvaliti sa zaista širokim spektrom asortimana kojeg nudi. Također, u 2021. godini se uz Apple te Alphabet/Google nalazi na vrhu ljestvice najinovativnijih poduzeća današnjice.
Abstract (english)
This bachelor thesis will explain what innovations are, their features and will explain in more detail the four types of innovations into which they can be divided. The concept of competitiveness will also be explained, along with the main factors that affect the competitiveness of a company. A separate chapter will show the impact of innovation on the company's competitiveness, and in order to substantiate this data, the high-tech company Amazon was selected. Amazon is one of the five so-called technology giants, which has been in business since the '90s and today boasts a really wide range of products on offer. Also, in 2021, along with Apple and Alphabet / Google, it is at the top of the list of the most innovative companies today.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:112378
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2021-12-20 08:14:54