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undergraduate thesis
Konkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji
2021. urn:nbn:hr:192:492958
Kešina, Magdalena
University of Rijeka
Faculty of Economics and Business

Cite this document

Kešina, M. (2021). Konkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:492958

Kešina, Magdalena. "Konkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:492958

Kešina, Magdalena. "Konkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:492958

Kešina, M. (2021). 'Konkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:492958

Kešina M. Konkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:192:492958

M. Kešina, "Konkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:492958

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Metadata
TitleKonkurentnost aplikacija za dostavu hrane u COVID-19 pandemiji
Title (english)Competitiveness of Food Delivery Apps in the COVID-19 Pandemic
AuthorMagdalena Kešina
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kroz ovaj se rad prezentira ponašanje potrošača i konkurentnost aplikacija u vrijeme globalne pandemije zvane COVID-19. Kroz pregled razvoja na samom početku rada objasnit će se što je COVID-19 te kako on utječe općenito na osobe. Sagledat će se dublje u temu te će se razraditi koje su internetske platforme općenite za dostavu hranu, te sama njihova podjela. Kada rezimiramo kakve internetske platforme postoje vratit ćemo se na ponašanje potrošača u COVID-19 pandemiji te kako je globalna pandemija utjecala na razvoj poduzetništva u ovom slučaju aplikacija za dostavu hrane. Objasnit će se koje sve aplikacije postoje u svijetu i Europi te kako su one napredovale/nazadovale u 2020. godini obzirom na novi način življenja koji zovemo „novo normalno“. Također će se tema dotaknuti onoga što je potrošaču najbitnije, a to je kupnja namirnica i kako se ona promijenila te kako su potrošači osjetljivi na samu promjenu cijene. Dotaknuti ćemo se velikih brendova i malih brendova kao usporedbe te istražiti da li mali brendovi imaju dovoljno kapaciteta za opstanak. Spomenut će se DeliveryHero koja je jedna od vodećih svjetskih kompanija za dostavu hrane te kakvu on ima ulogu u Hrvatskoj i kroz koju mrežnu platformu.
Abstract (english)
This paper aims to present the behavior of consumers of mobile applications (apps) and their competitor companies during the global pandemic COVID-19. Firstly, this paper will briefly explain what COVID-19 is and how it generally affects people. Secondly, it will discuss which internet platforms are most commonly used for food delivery and how we divide said platforms into categories. The main part of this paper will focus on consumer behavior in the COVID-19 pandemic and how the pandemic affected the development of entrepreneurship in the case of food delivery applications. This paper will name some of the applications operating both in Europe and worldwide, and explain how they progressed or regressed in 2020 considering the context of what is today known as “the new normal”. It will also discuss that which is the most important to the average consumer- grocery supply, how it changed and how the changes in prices affect consumers. The paper will compare well-known brands and smaller ones to see if the small brands have enough capacity to survive. Special focus will be put on an app called DeliveryHero, one of the world's leading food delivery companies, to see why it is important for Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:492958
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2021-12-09 09:15:01