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undergraduate thesis
Konkurentnost na primjeru poduzeća Phillip Morris International
2021. urn:nbn:hr:192:705451
Košpić, Sara
University of Rijeka
Faculty of Economics and Business

Cite this document

Košpić, S. (2021). Konkurentnost na primjeru poduzeća Phillip Morris International (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:705451

Košpić, Sara. "Konkurentnost na primjeru poduzeća Phillip Morris International." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:705451

Košpić, Sara. "Konkurentnost na primjeru poduzeća Phillip Morris International." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:705451

Košpić, S. (2021). 'Konkurentnost na primjeru poduzeća Phillip Morris International', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:192:705451

Košpić S. Konkurentnost na primjeru poduzeća Phillip Morris International [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:705451

S. Košpić, "Konkurentnost na primjeru poduzeća Phillip Morris International", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:705451

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Metadata
TitleKonkurentnost na primjeru poduzeća Phillip Morris International
Title (english)Competitiveness: The Case of Phillip Morris International
AuthorSara Košpić
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Inovativnost je jako povezana s konkurentnošću pa se čak može i reći da su nerazdvojne. Konkurentnost poduzeća predstavlja njihovo tržišno natjecanje te je upravo inovativnost ona koja radi razliku između jednog i drugog poduzeća. Novi proizvodi na tržištu, nove tehnologije u gospodarstvu te drugačiji načini upravljanja i vođenja rezultat su međusobne konkurencije poduzeća što potiče inovativnost. Prihvaćanje inovacija ostavlja određene posljedice na poduzeća i gospodarstvo određene države. Velika komplementarnost konkurentnosti i inovacija najveća je u onom sektoru koji se najviše bavi razvojem inovacija, a to su najčešće visoko-tehnološke informatičke industrije. Upravo zbog toga jer je ovo razdoblje gdje se tehnologija neprestano razvija i mijenja, Philip Morris Inc. također stvara inovacije u svom poslovanju, a pogotovo proizvodima.
Abstract (english)
Innovation is strongly related to competitiveness and can even be said being inseparable. The competitiveness of companies is their competition, and it is innovation that makes difference between one company and another. New product on the market, new technologies in the economy and different methods of conducting and leading are the result of mutual competition of enterprises which promotes innovation. Accepting innovation leaves certain consequences on enterprises and the economy of a specific country. Complementarity of competition and innovation is the greatest in sectors which are focused on developing innovations and those are most often high-tech industries. Precisely because this is an era where technology is constantly evolving and changing, Philip Morris Inc. also creates innovations in its business, and especially products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:705451
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2021-12-07 13:34:58