prikaz prve stranice dokumenta Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o.
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undergraduate thesis
Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o.
2021. urn:nbn:hr:192:170499
Denona, Antonia
University of Rijeka
Faculty of Economics and Business

Cite this document

Denona, A. (2021). Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o. (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:170499

Denona, Antonia. "Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:170499

Denona, Antonia. "Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:170499

Denona, A. (2021). 'Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o.', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:170499

Denona A. Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o. [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:192:170499

A. Denona, "Franšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o.", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:170499

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Metadata
TitleFranšizing u Republici Hrvatskoj na primjeru poduzeća Lush d.o.o.
Title (english)Franchising in Croatia: Case Study of Lush d.o.o.
AuthorAntonia Denona
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšiza se može definirati kao licenca između dvije pravne stranke koje sklapanjem ugovora imaju pravo korištenja proizvoda ili usluga na tržište, odnosno imaju dozvolu korištenja zaštitnog znaka ili imena druge tvrtke koja ja u vlasništvu davatelja franšize. Davatelj franšize obavezan je osigurati primatelju franšize podršku te u pojedinim slučajevima ima kontrolu nad načinom poslovanja, dok zauzvrat primatelj franšize ima obvezu plaćanja početne pristojbe te pristojbe za poslovanje (tantijeme) kako bi mogao koristiti njegovo ime. U ovom radu, osim samog pojma franšize objašnjava se i proces same kupovine franšize, prednosti i nedostaci franšize te koje sve vrste franšize razlikujemo. Završni rad također opisuje povijest razvoja franšize u Republici Hrvatskoj, te trenutnu zastupljenost iste. Detaljno se opisuje poslovanje franšiznog sustava poduzeća Lush d.o.o. te njegova uspješnost poslovanja u Hrvatskoj.
Abstract (english)
A franchise can be defined as a license between two legal parties which, by concluding a contract, have the right to use products or services on the market, i.e. have a license to use a trademark or name of another company owned by the franchisor. The franchisor is obligated to provide support to the franchisee and in some cases has control over the way business is conducted, while in return the franchisee is obligated to pay the initial fee and business fee`s (royalties) in order to use his name. In addition to the very concept of franchising, this paper explains the process of buying a franchise, the advantages and disadvantages of a franchise including different types of franchises. The paper also describes the history of franchise development in the Republic of Croatia, and its current representation. The franchise system of Lush d.o.o. is described in detail, as is its business success in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:170499
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2021-12-07 13:19:15