prikaz prve stranice dokumenta Web stranice gospodarskih subjekata
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undergraduate thesis
Web stranice gospodarskih subjekata
2021. urn:nbn:hr:192:052726
Fabris, Ivan
University of Rijeka
Faculty of Economics and Business

Cite this document

Fabris, I. (2021). Web stranice gospodarskih subjekata (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:052726

Fabris, Ivan. "Web stranice gospodarskih subjekata." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:052726

Fabris, Ivan. "Web stranice gospodarskih subjekata." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:052726

Fabris, I. (2021). 'Web stranice gospodarskih subjekata', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:052726

Fabris I. Web stranice gospodarskih subjekata [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:192:052726

I. Fabris, "Web stranice gospodarskih subjekata", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:052726

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Metadata
TitleWeb stranice gospodarskih subjekata
Title (english)Companies' Websites
AuthorIvan Fabris
MentorZvonko Čapko (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad analizira najbitnije sastavnice web stranice koje utječu na njezinu kvalitetu i ponašanje posjetitelja na web stranici, te se objašnjavaju čimbenici koji utječu na konkurentsku prednosti i kako ih iskoristiti. Prikazana je važnost razumijevanja svakog čimbenika kako bi se maksimizirala uspješnost gospodarskog subjekta. Glavna poglavlja započinju općenitim beneficijama web stranice te kako povećati kredibilitet, te se zatim objašnjavaju napredniji čimbenici kao uloga analitike te što nam ona može reći. Nadalje je objašnjena je vrlo zbunjujuća razlika između UI i UX-a te njihova uloga na web stranici kao i uloga SEO-a kao direktnom načinu povećanja web prometa. Na kraju rada navedena je sinteza analize, naglašena je uloga web stranice u digitalnom dobu te dokazana hipoteza rada. U radu su korištene vizualno intenzivne i lako shvatljive slike koje prikazuju praktične primjere onoga o čemu se govori.
Abstract (english)
This undergraduate dissertation analyzes the most important components of a website that affect its quality and visitor behaviour on the website and explains the factors that affect competitive advantage and how to take advantage of them. The importance of understanding each factor in order to maximize the performance of the economic entity is shown. The main chapters begin with the general benefits of a website and how to increase credibility, and then more advanced factors are explained, such as the role of analytics and what it can tell us. Furthermore, the very confusing difference between UI and UX is explained and their role on the website as well as the role of SEO as a direct way to increase web traffic. At the end, the synthesis of the analysis is stated, the role of the website in the digital age is emphasized, and the hypothesis of the undergraduate dissertation is proven. The undergraduate dissertation uses visually intense and easy to understand images that show practical examples of what is being talked about.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:052726
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-12-04 10:07:38