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master's thesis
Utjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj
2021. urn:nbn:hr:192:733990
Kučko, Darko
University of Rijeka
Faculty of Economics and Business

Cite this document

Kučko, D. (2021). Utjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:733990

Kučko, Darko. "Utjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:733990

Kučko, Darko. "Utjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:733990

Kučko, D. (2021). 'Utjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:733990

Kučko D. Utjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:733990

D. Kučko, "Utjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:733990

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Metadata
TitleUtjecaj elektroničke komunikacije na poslovno pregovaranje OPG -a Republici Hrvatskoj
Title (english)The impact of electronic communication on the business negotiations of family farms in the Republic of Croatia
AuthorDarko Kučko
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberHeri Bezić (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovno pregovaranje je važan postupak u poslovanju svakog gospodarstvenika, bio to prodavač na tržnici, zidar, umjetnik ili neki član jednoga od petsto najvećih poduzeća na svijetu. Svi se oni trebaju rukovoditi nekim načelima i pravilima pregovaranja jer o tome ovisi hoće li uspjeti ispregovarati ono što su htjeli. OPG-i u Hrvatskoj važan su dio gospodarstva i pod velikim su pritiskom da uspiju što bolje plasirati svoje proizvode na domaće, a isto tako i na vanjsko tržište. Uspješnost toga zadatka ovisi dobrim djelom o uspješnosti "gazde" i njegovog snalaženja na sve većem tržištu te njegovoj pregovaračkoj vještini uz korištenje novih elektroničkih tehnologija u poslovnom pregovaranju koje predstavljaju izazov u 21. stoljeću. Poslovanje na poljoprivredi je izazov, kao i raditi u ovakvim vremenima koja traže novu tehnologiju za OPG-e, što dodatno predstavlja veliki izazov. Način pregovaranja u novim uvjetima zahtjeva od poljoprivrednika da sve naučene i stečene vještine pregovaranja upotrijebi kako bi pregovaranje bilo uspješno. Utjecaj elektroničke komunikacije na pregovaranje predstavlja novi izazov za poljoprivrednike, koji su prisiljeni da se prilagode novom vremenu.
Abstract (english)
Business negotiation is an important process in the business of every businessman, be it a market salesman, a bricklayer, an artist or a member of one of the five hundred largest companies in the world. They all need to be guided by some principles and rules of negotiation because it depends on whether they will be able to negotiate what they wanted. Family farms in Croatia are an important part of the economy and are under great pressure to be able to better market their products on the domestic and foreign markets. The success of this task depends in large part on the success of the boss and his ability to cope with the growing market and his negotiation skills with the use of new electronic technologies in business negotiations that pose a challenge in the 21st century. Doing business in agriculture is a challenge, as well as working in these times that require new technology for family farms, which is additionally a great challenge. The way of negotiating in the new conditions requires farmers to use all the learned and acquired negotiation skills for the negotiation to be successful. The impact of electronic communication on negotiation presents a new challenge for farmers, who are forced to adapt to the new times.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:733990
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-05 13:57:38