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master's thesis
Vještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija
2021. urn:nbn:hr:192:605134
Bićanić, Jelena
University of Rijeka
Faculty of Economics and Business

Cite this document

Bićanić, J. (2021). Vještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:605134

Bićanić, Jelena. "Vještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:605134

Bićanić, Jelena. "Vještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:605134

Bićanić, J. (2021). 'Vještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:605134

Bićanić J. Vještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:605134

J. Bićanić, "Vještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:605134

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Metadata
TitleVještine pregovaranja i njihov utjecaj na poslovanje turističkih agencija
Title (english)Negotiation skills und their impact on the business of travel agencies
AuthorJelena Bićanić
MentorTomislav Galović (mentor)
Committee memberTomislav Galović (predsjednik povjerenstva)
Committee memberHeri Bezić (član povjerenstva)
Committee memberAna Štambuk (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pregovaranje je neizbježan proces diskutiranja, iznošenja stavova te donošenja zaključaka i sporazuma. Svakako je kompleksan i zahtjevan proces za koji je, ukoliko se želi postići cilj, potrebna priprema, znanje i vještine kako bi se mogli koristiti različitim pregovaračkim strategijama i taktikama. Kada se govori o međunarodnom pregovaranju, tada se treba uzeti u obzir običaje i kulturu drugih pregovarača. Jedan od područja međunarodnog pregovaranja jest pregovaranje u turizmu, odnosno, u turističkim agencijama. Takav je način posebno zahtjevan jer agencije djeluju kao posrednici koji moraju osigurati uslugu nabolje moguće kvalitete, a prilikom zaključivanja sporazuma paziti na postizanje obostranog zadovoljstva te moguće stjecanje lojalnih partnera.
Abstract (english)
Negotiation is an inevitable process of discussing, presenting views and reaching conclusions and agreements. It is certainly a complex and demanding process which, if the goal is to be achieved, requires preparation, knowledge and skills in order to be able to use different negotiation strategies and tactics. When it comes to international negotiation, the customs and culture of other negotiators should be considered. One of the areas of international negotiation is negotiation in tourism, that is, in travel agencies.This method is especially demanding because the agencies act as intermediaries who must provide the best possible quality of service, and when concluding an agreement, pay attention to achieving mutual satisfaction and the possible acquisition of loyal partners.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:605134
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-04 17:21:55