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undergraduate thesis
SWOT analiza poduzeća Globalna hrana d.o.o.
2020. urn:nbn:hr:192:805811
Persen, Mirta
University of Rijeka
Faculty of Economics and Business

Cite this document

Persen, M. (2020). SWOT analiza poduzeća Globalna hrana d.o.o. (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:805811

Persen, Mirta. "SWOT analiza poduzeća Globalna hrana d.o.o.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:805811

Persen, Mirta. "SWOT analiza poduzeća Globalna hrana d.o.o.." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:805811

Persen, M. (2020). 'SWOT analiza poduzeća Globalna hrana d.o.o.', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 21 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:805811

Persen M. SWOT analiza poduzeća Globalna hrana d.o.o. [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 May 21] Available at: https://urn.nsk.hr/urn:nbn:hr:192:805811

M. Persen, "SWOT analiza poduzeća Globalna hrana d.o.o.", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:805811

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Metadata
TitleSWOT analiza poduzeća Globalna hrana d.o.o.
Title (english)SWOT analysis of Globalna hrana d.o.o. company
AuthorMirta Persen
MentorLuka Samaržija (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
SWOT analiza prikladna je za bilo kakvo strateško planiranje. Ujedno je i najjednostavniji i najbrži način za sagledavanje strateških čimbenika (vanjskih i unutarnjih) prema kojima poduzeće može izabrati idealnu strategiju za ostvarenje zadanih ciljeva. Ona služi kao alat za sagledavanje usklađenosti poduzeća sa uvjetima iz okoline. Vanjsku okolinu čine čimbenici – prilike i prijetnje izvan poduzeća, a unutarnju okolinu snage i slabosti unutar poduzeća. SWOT analiza ne pokazuje veze između vanjskih i unutarnjih čimbenika, pa je stoga i razvijena TOWS matrica kojom se razvijaju strategije. One mogu biti izgrađene na snagama, eliminirati slabosti, iskoristiti prilike ili se suočiti s prijetnjama. Samo korištenje SWOT analize nije dovoljno za strateško planiranje, a njezina učinkovitost može se poboljšati zajedničkom upotrebom kvalitativnih i kvantitativnih tehnika.
Abstract (english)
SWOT analysis is suitable for any strategic planning. It is also the simplest and fastest way to consider the strategic factors (external and internal) according to which the company can choose the ideal strategy for achieving the given goals. It serves as a tool for assessing the company's compliance with environmental conditions. The external environment is made up of factors - opportunities and threats outside the company, and the internal environment is made up of strengths and weaknesses within the company. The SWOT analysis does not show the links between external and internal factors, so a TOWS matrix has been developed to develop strategies. They can be built on strengths, eliminate weaknesses, take advantage of opportunities or face threats. The use of SWOT analysis alone is not enough for strategic planning, and its effectiveness can be improved by the joint use of qualitative and quantitative techniques.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:805811
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2021-02-02 09:05:40