prikaz prve stranice dokumenta Analiza troškovne strukture video streaming servisa
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undergraduate thesis
Analiza troškovne strukture video streaming servisa
2020. urn:nbn:hr:192:125851
Miletić, Karla
University of Rijeka
Faculty of Economics and Business

Cite this document

Miletić, K. (2020). Analiza troškovne strukture video streaming servisa (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:125851

Miletić, Karla. "Analiza troškovne strukture video streaming servisa." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:125851

Miletić, Karla. "Analiza troškovne strukture video streaming servisa." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:125851

Miletić, K. (2020). 'Analiza troškovne strukture video streaming servisa', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 15 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:125851

Miletić K. Analiza troškovne strukture video streaming servisa [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2025 January 15] Available at: https://urn.nsk.hr/urn:nbn:hr:192:125851

K. Miletić, "Analiza troškovne strukture video streaming servisa", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:125851

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Metadata
TitleAnaliza troškovne strukture video streaming servisa
Title (english)Cost structure analysis of a video streaming service
AuthorKarla Miletić
MentorDavor Mance (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-08-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Netflix je jedan od prvih inicijatora industrije Video Streaming Servisa, koja je danas skoro u potpunosti zamijenila tradicionalnu televiziju. U pravilu ima vrlo mali broj ograničenja pri ulasku na tržište Video Streaming Servisa, međutim razina nenadoknadivih troškova predstavlja značajno ograničenje, zbog čega su u posljednje vrijeme jedini novi konkurenti oni koji su prilagodili svoju postojeću infrastrukturu. Netflix-ova troškovna struktura se primarno sastoji od fiksnih troškova koji su za 2019 godinu iznosili 81,63% troškovne strukture. Amortizacija Streaming sadržaja predstavlja najznačajniji postotak fiksnih troškova, zatim se značajno ulaže u marketing, te nešto manji postotak čine troškovi razvoja tehnologije i administrativni troškovi. Varijabilni troškovi čine tek 18,37% troškovne strukture, uključuje Netflix-ov DVD-by-mail segment, te troškove dostave videa do potrošača. Granični troškovi Netflix-a i ostalih Video Streaming Servisa su u pravilu konstanti i praktički iznose nula. Međutim, unatoč niskim razinama varijabilnih i graničnih troškova zaključuje se da zbog fiksnih i nenadoknadivih troškova industrija video streaming servisa je rizična, te zbog rasta konkurencije i oskudnosti pretplatnika postaje rizičnija.
Abstract (english)
Netflix is one of the first initiators of the Video Streaming industry, which practically completely replaced traditional television. Barriers to entry are low, with one of the most significant being high amount of sunk costs, which is why newer competitors are the ones that only adapted there already existing infrastructure. Netflix’s cost structure is primarily made out of fixed costs that in 2019. amounted to 81,63% of the total cost structure. Amortization of Streaming content represent the most significant percent of fixed costs, next to amortization a significant amount is invested in to marketing, and a lesser amount is invested in to administration and technology. Variable cost represent only 18,37% of the total cost structure , which includes Netflix’s DVD-by-mail segment and delivery of content to subscriber. Marginal cost of Netflix and Video Streaming Services is generally speaking constant and practically zero. Despite the low levels of variable and marginal costs, the conclusion is that because of the high level of fixed and sunk costs the industry of Video Streaming Services comes with a high level of risk, and because of the growing competiton and scarcity of subscribers it is getting riskier year after year.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:125851
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2020-12-17 17:00:58