| Abstract | Kultura kao određeni obrazac djelovanja, ponašanja i razmišljanja određene skupine ili društva u kojoj je specifično da se prenosi s generacije na generaciju utječe na svakodnevni privatni život, ali i na poslovnu komunikaciju i pregovaračke procese. Poslovno pregovaranje sve je značajnija karakteristika velikih tvrtki i sila u procesima sklapanja poslova. Posebice danas u globalizacijskoj eri poznavanje kulture i posjedovanje pregovaračkih vještina su apsolutni imperativ. Kao jedan takav uzor pregovaračke inteligencije u ovome radu predstavljena je Francuska kao zemlja koja ima veliki ugled u Europi i svijetu. U Francuskoj prevladava kolektivistička kultura u kojoj su obilježja izražene ženske vrijednosti i visoki stupanj udaljenosti moći te je specifična za poduzeća koja su u dugom vremenskom roku fokusirana na poslovanje i ne baš podložna riskiranju. Iznimno izbjegavanje rizika pokazatelj je odgovornosti i želje za uspjehom, te se stoga sve promatra vrlo detaljno u pregovorima i traje dugo. Dugoročna orijentiranost u budućnost apsolutno prevladava kratkoročne ciljeve. Francuska nema predrasude prema ženama u procesima pregovaranja budući da se je kod njih vrijednost u uspjehu i obrazovanju, a ne u rodnim razlikama. Francuska sa svim društvenim vrijednostima i kao kolektiv koji čuva svoje, a ima obzir prema drugome može biti uzorom svakome tko očekuje uspjeh u pregovaranju. |
| Abstract (english) | Culture, as a predetermined pattern of behaviour, thought, and action of a society or a group, is passed down from generation to generation. Moreover, it influences everyday private life, and also business communication, and negotiation processes. Business negotiation is becoming a significant characteristic of big companies, and forces in deal making business. Today especially, in the globalisation era of culture recognition, possessing negotiation skills is an absolute imperative. In this thesis, France is introduced as a highly regarded and respected country in Europe, and the world. In France there is a collectivist culture with a high degree of distanced power, and distinguished female value where companies are long term oriented in business, and not prone to taking risks. Exceptionally, avoiding risks demonstrates responsibility, and desire for success, therefore everything is given a close inspection which inevitably prolongs negotiations. Long term orientation in the future absolutely overpowers the short-term goals. France does not have prejudices against women in the negotiation processes, since they value success and education, and not gender differences. France in all its societal values as well as a collective that takes care of its own, and tolerates and cherishes other cultures and practices, can be a role model to all who strive towards successful negotiation. |
| Study programme | Title: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Finance and Banking
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije) |
