The reasearch problem of this paper is to determine whether there is still influence by the media on sustainable consumer behaviour. According to that, the focus was on examining the role and importance of the media in shaping consumer behavior that is considered sustainable as claimed by theoretical foundations. The main results and insights gained during the research of this paper are that the previously known media influence on sustainable consumer behavior has been confirmed. Additionally, the level to which the media can influence the consumer's by classifying sustainable behavior activities was determined according to the amount of involment of individuals in the activity. The current use of certain types of media, in which the new internet media take precedence, was also researched. The experiment determines the diffrence between the level of the impact of video/audio content and textual content, when it comes to displaying environmentally sensitive content. Video/audio content represents content with greater impact on the consumer's need to do something, so it is suggested to use the above mentioned content when promoting sustainable behavior. At the end of the paper, a deeper insight into the concluding considerations, limitations of the paper, but also guidelines for further reasearch is given.