| Title (croatian) | Marketinške paradigme: stvaranje i razmjena vrijednosti |
| Author | Bruno Grbac |
| Other responsibility | Marcel Meler (Reviewer) |
| Other responsibility | Ivan Mencer (Reviewer) |
| Author's institution | University of Rijeka Faculty of Economics and Business |
| Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Marketing |
| Abstract (croatian) | Tekst u knjizi bazira se na klasičnom razmatranju marketinške problematike koja je nadograđena analizom novih pojavnih oblika u teoriji i praksi marketinga. U knjizi se na jednostavan način, s mnogo primjera iz hrvatske gospodarske prakse, čitateljima stručnjacima pružaju temeljna znanja o marketingu |
| Keywords (croatian) | |
| Language | croatian |
| Publication type | Authored book-Scientific book-Texbook for higher education |
| Publication status | Published |
| Peer review | Peer review - domestic |
| Publication version | Published version |
| Pages | 279 |
| ISBN | 978-953-6148-89-9 |
| URN:NBN | urn:nbn:hr:192:719361 |
| Printed book publication date | 2010 |
| Type of resource | Text |
| Publisher | Sveučilište u Rijeci, Ekonomski fakultet |
| Publishing place | Rijeka |
| Access conditions | Open access |
| Terms of use |  |
| Created on | 2020-07-21 10:05:43 |
