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undergraduate thesis
Franšizno poslovanje
2019. urn:nbn:hr:192:781837
Širola, Nika
University of Rijeka
Faculty of Economics and Business

Cite this document

Širola, N. (2019). Franšizno poslovanje (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:781837

Širola, Nika. "Franšizno poslovanje." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:781837

Širola, Nika. "Franšizno poslovanje." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:781837

Širola, N. (2019). 'Franšizno poslovanje', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 15 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:781837

Širola N. Franšizno poslovanje [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2019 [cited 2025 January 15] Available at: https://urn.nsk.hr/urn:nbn:hr:192:781837

N. Širola, "Franšizno poslovanje", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:192:781837

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Metadata
TitleFranšizno poslovanje
Title (english)Franchising
AuthorNika Širola
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2019-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšizno poslovanje se danas uspješno primjenjuje u svjetskoj poslovnoj praksi kao profitabilan i racionalan sistem distribucije usluga i roba. Okolnosti koje su dovele do razvoja takvog tipa poslovanja su razvoj i primjena modernih tehnologija u koje je potrebno puno ulagati. Visoka ulaganja u proizvodnju i razvoj proizvoda, pokazuju se opravdanima samo u proizvodnji velikih serija s osiguranim tržištem. Trgovačka praksa u nastojanju da premosti teškoće nastale razvojem međunarodne trgovine (carinske i druge administrativne prepreke) i nađe praktične odgovore i oblike, prilagođene suvremenim, često promijenjivim uvjetima tržišta, nalazi nove autonomne trgovačke poslove među kojima se nalazi i ugovor o franšizingu. Također se želi ukazati na činjenicu da bi upravo franšizing mogao biti jedan od mogućih načina rješavanja aktualnih ekonomskih problema u našoj zemlji: nezaposlenosti i stečaja velikih poduzeća i onih manjih koji svoju poduzetničku aktivnost provode sa mnogo volje ali malo kapitala.
Abstract (english)
Franchise business is successfully applied today in world business practice as a profitable and rational system of distribution of services and commodities. The circumstances leading to the development of such a business type are the development and application of modern technologies that need to be invested a lot. High investment in production and product development are only justified in the production of large series with a secured market. Commercial practice in trying to overcome the difficulties caused by the development of international trade (customs and other administrative barriers) and finds practical responses and forms adapted to the contemporary, often changing market conditions, and finds new autonomous trade business, including a franchise agreement. It also wants to point to the fact that franchising could be one of the possible ways of solving the current economic problems in our country: unemployment and bankruptcy of large companies and those smaller ones who carry out their entrepreneurial activity with a lot of will but little capital.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:781837
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2019-11-22 17:59:43