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undergraduate thesis
Franšizing
2019. urn:nbn:hr:192:472427
Furač, Matea
University of Rijeka
Faculty of Economics and Business

Cite this document

Furač, M. (2019). Franšizing (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:472427

Furač, Matea. "Franšizing." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:472427

Furač, Matea. "Franšizing." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:192:472427

Furač, M. (2019). 'Franšizing', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:472427

Furač M. Franšizing [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2019 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:192:472427

M. Furač, "Franšizing", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:192:472427

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Metadata
TitleFranšizing
Title (english)Franchising
AuthorMatea Furač
MentorHeri Bezić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2019-08-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšizing je danas jedan od najzastupljenijih oblika poslovanja u svijetu. Franšize donose mnogobrojne prednosti u poslovanju zbog kojih su one danas brzorastući segment na tržištu. U Europi franšize donose preko tri milijuna zaposlenika u preko 12.500 različitih poduzeća. Naglasak se stavlja na suradnji između subjekata franšiznog odnosa koji posluju kao samostalne jedinice, ali si pružaju potporu i ostvaruju veliku suradnju. Svaka franšiza ima ugovorni odnos kojeg se mora pridržavati. Bitno je naglasiti da različite poslovnice na različitim lokacijama koje pružaju proizvode ili usluge iz iste franšize, moraju poslovati po istim pravilima, standardima i pod istim brendom. Franšizno poslovanje omogućuje mladim i malim poduzetnicima lakši način ulaska na tržište.
Abstract (english)
Franchising today is one of the most prominent forms of business in the world. Franchises brings several benefits to business, that is why it’s one of segment which is growing fast on the market today. In Europe franchises have over three million employees to over 12,500 different brand companies. Emphasis is put on co-operation between franchisees who operate as independent units, but also provide support and achieve great co-operation. Each franchisee has a contractual relationship that must be adhered to. It is important to point out that different branches at different locations that provide products or services from the same franchise must operate under the same rules, standards, and under the same brand. Franchise business makes it easier for young and small entrepreneurs to enter the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:472427
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2019-11-14 09:14:12