Thanks to globalization, the free movement of capital was enabled on the market. Equally, the free movement of goods, data and people is enabled through the abolition of borders. International business today is the goal of any organization regardless of its size. International business organizations bring many positive, but unfortunately, negative ones. In the process of international business, it is necessary to know different cultural values as well as ways of behavior and business practice. The attitude and knowledge of managers is of great importance. If a manager intends to be successful in the conditions of global business, his adaptation and openness to different cultures is needed. From a business point of view, culture can be viewed through the features of a unique and recognizable organizational culture. Today, more attention is paid to cultural values as well as to understanding the differences in culture. In a globalized world, knowledge of different cultures has become a prerequisite for business survival on the global market. It also becomes a precondition for successful business in general. The topic of this paper refers to the analysis of the influence of culture on international business. In this paper, the author defines the international business and the influence of culture, and then analyzes the British American Tobacco company.