prikaz prve stranice dokumenta Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries
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master's thesis
Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries
2018. urn:nbn:hr:192:000690
Pezdevšek, Davor
University of Rijeka
Faculty of Economics and Business

Cite this document

Pezdevšek, D. (2018). Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:000690

Pezdevšek, Davor. "Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:000690

Pezdevšek, Davor. "Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:000690

Pezdevšek, D. (2018). 'Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:000690

Pezdevšek D. Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2018 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:192:000690

D. Pezdevšek, "Franšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:192:000690

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Metadata
TitleFranšiza kao poslovni model s osvrtom na franšizni sustav Surf 'n' Fries
Title (english)Franchising as a business model in Croatia; case study of the franchise Surf 'n' Fries
AuthorDavor Pezdevšek
MentorNataša Rupčić (mentor)
Committee memberNataša Rupčić (predsjednik povjerenstva)
Committee memberDavor Mance (član povjerenstva)
Committee memberVesna Buterin (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Na početku 21. stoljeća franšiza je jedan od najbrže rastućih oblika poslovanja u svijetu te značajno utječe na gospodarstvo svijeta. Posljedica je to prednosti koje franšizno poslovanje ima u odnosu na druge oblike poslovanja, među kojima se posebice ističe nizak stupanj rizika. Poduzetnici nerijetko koriste franšizu kada nisu u dovoljnoj mjeri sigurni u uspjeh pokretanja vlastitog poduzeća. Franšiza je pogodan oblik poslovanja i onda kada poduzetnici žele proširiti svoje poslovanje, a da pri tome imaju određeni stupanj sigurnosti u poslovni uspjeh. To je posebice značajno u vrijeme krize. Ciljevi ovog istraživanja su analizirati, prikazati i usporediti teorijske spoznaje o franšizi kao obliku poslovanja, primjenu franšiznih sustava u Republici Hrvatskoj te franšizni sustav Surf ‘n’ fries, poslovni model osmišljen na jedinstvenoj metodi proizvodnje, pakiranja i posluživanja pomfrita. Svrha istraživanja je sustavno i znanstveno utemeljeno elaborirati temeljne odrednice franšiznog poslovanja, njegovu primjenu u Republici Hrvatskoj te franšizni poslovni model u funkciji pokretača snažnijeg razvoja poduzetništva u Republici Hrvatskoj.
Abstract (english)
At the beginning of the 21st century, franchising is one of the fastest growing business models in the world, with a significant impact on the world economy. This is mainly due to the advantages franchising has to offer when compared to other business models, and among these advantages low risk is one of the biggest ones. Entrepreneurs often opt for the franchising model when they lack confidence in starting their own business and have doubts about its potential success. It is also a good choice for those entrepreneurs wanting to expand their business while having a degree of certainty about achieving business success. This is especially important in times of crisis. The objectives of this research were to analyze, present and compare theoretical knowledge about franchising as a business model and the use of franchising systems in the Republic of Croatia, with special review of the franchising model of the Surf 'n' Fries company, a business model tailored to the needs of unique manufacturing, packaging and serving of potato fries. The purpose of the research was to systematically and scientifically elaborate the fundamental features of franchising business, its application in the Republic of Croatia and to examine the potential of franchising business model as a driving force for stronger entrepreneurial development in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:000690
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-21 14:15:20