prikaz prve stranice dokumenta Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja
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master's thesis
Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja
2018. urn:nbn:hr:192:257172
Guščić, Marko
University of Rijeka
Faculty of Economics and Business

Cite this document

Guščić, M. (2018). Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:257172

Guščić, Marko. "Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:257172

Guščić, Marko. "Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:257172

Guščić, M. (2018). 'Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:257172

Guščić M. Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:192:257172

M. Guščić, "Elektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:192:257172

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Metadata
TitleElektroničke reverzne aukcije u funkciji unaprjeđenja efikasnosti poslovanja
Title (english)Online reverse auctions as a means to improve business efficiency
AuthorMarko Guščić
MentorNataša Rupčić (mentor)
Committee memberNataša Rupčić (predsjednik povjerenstva)
Committee memberDavor Mance (član povjerenstva)
Committee memberVesna Buterin (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Internet poslovanje bilježi stalni porast aktivnosti tvrtki koje se na taj način brendiraju i nude svoje proizvode i usluge. Korištenje interneta pri nabavi roba i usluga, ima sve veću važnost kod poduzeća. Sve češće se internet koristi kao sredstvo unapređenja odnosa s dobavljačima i poboljšanja učinkovitosti unutar lanca nabave. Elektroničke reverzne aukcije su značajno promijenile način na koji mnoge tvrtke provode kupnju. Za kupce, stvaraju se pogodnosti poput smanjenja kupovne cijene, povećanja učinkovitosti tržišta, veće učinkovitost procesa nabave i pristupa većoj bazi dobavljača. Međutim, primjena reverznih aukcija donosi velike rizike i izazove, pogoršava strateški dobavljački odnos te izaziva i gubitak povjerenja. Učinkovitost reverznih aukcija pokazuje se menadžerskim sposobnostima odabira proizvoda, prirode tržišta i prirodnog odnosa između kupca i dobavljača. U radu se razmatraju postojeći načini primjene interneta u svrhu nabave i koristi koje se javljaju primjenom elektroničke nabave te se uspoređuju s tradicionalnim načinima nabave. Prikazuju se karakteristike softvera za nabavu Ensolva tvrtke Ris d.o.o. iz Kastva. Također se u radu daje uvid u rezultate ankete o elektroničkim reverznim aukcijama u Hrvatskoj. Svrha ovog rada je stoga analizirati važnost primjene elektroničkih reverznih aukcija, te njihov utjecaj na unaprjeđenje efikasnosti poduzeća s obzirom na financijske uštede, skraćivanje vremena potrebnog za realizaciju nabave i transparentnosti procesa nabave. Cilj istraživanja je istaknuti prednosti elektroničke reverzne aukcije u odnosu na klasični način nabave i to na primjeru korištenja softvera Ensolva.
Abstract (english)
Internet marketing is recording a constant growth within business companies. They use internet to promote and brand themselves by offering their products and services online. Using the internet for purchasing merchandise and various services has grown bigger troughout the years. It is more often used for upgrading the relationship between buyers and suppliers. Reversible electronic auctions significantly changed the way of purchasing supplies. It created many benefits for buyers such as bargaining for the price of the product, better efficiency in the buying proces and wider accessability to numerous supplyers data base. However, reversible electronic auction comes with taking a lot of risk and challenges such as strategical relations between buyers which can lead to a lack of trust. Efficiency of reversible electronic auction is shown by managers capability in choosing the product, nature of the market and relationship between buyer and supplyer. This thesis examines the bennefits of online purchasing and compares it with more traditional conduct of business. Thesis also presents caracteristics of purchase software called Ensolva, used by company Ris d.o.o. in the city of Kastav. It also shows poll analisys on reversible electronic auction in Croatia. My intention in this paper was to analyse the importance of online supplying and their influence on upgrading company's efficiency regarding finance, time consumption and transparency whilist conducting business. The goal of my research was to point out the bennefits of reversible electronic auction in comparison to traditional purchase, specifically using Ensolva software.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:257172
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-21 12:57:05