prikaz prve stranice dokumenta Relationship between corporate social responsibility and business success: Case of the global tobacco industry
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Scientific paper - Preliminary note / Short communication
Relationship between corporate social responsibility and business success: Case of the global tobacco industry
Management : Journal of Contemporary Management Issues, 23 (2018), 1; 151-171. https://doi.org/10.30924/mjcmi/2018.23.1.157
Mišura, Marcela; Cerović, Ljerka; Buterin, Vesna

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Mišura, M., Cerović, Lj. & Buterin, V. (2018). Relationship between corporate social responsibility and business success: Case of the global tobacco industry. Management : Journal of Contemporary Management Issues, 23. (1), 151-171. doi: 10.30924/mjcmi/2018.23.1.157

Mišura, Marcela, et al. "Relationship between corporate social responsibility and business success: Case of the global tobacco industry." Management : Journal of Contemporary Management Issues, vol. 23, no. 1, 2018, pp. 151-171. https://doi.org/10.30924/mjcmi/2018.23.1.157

Mišura, Marcela, Ljerka Cerović and Vesna Buterin. "Relationship between corporate social responsibility and business success: Case of the global tobacco industry." Management : Journal of Contemporary Management Issues 23, no. 1 (2018): 151-171. https://doi.org/10.30924/mjcmi/2018.23.1.157

Mišura, M., Cerović, Lj. and Buterin, V. (2018) 'Relationship between corporate social responsibility and business success: Case of the global tobacco industry', Management : Journal of Contemporary Management Issues, 23(1), pp. 151-171. doi: 10.30924/mjcmi/2018.23.1.157

Mišura M, Cerović Lj, Buterin V. Relationship between corporate social responsibility and business success: Case of the global tobacco industry. Management : Journal of Contemporary Management Issues [Internet]. 2018 June 30 [cited 2024 October 31];23(1):151-171. doi: 10.30924/mjcmi/2018.23.1.157

M. Mišura, Lj. Cerović and V. Buterin, "Relationship between corporate social responsibility and business success: Case of the global tobacco industry", Management : Journal of Contemporary Management Issues, vol. 23, no. 1, pp. 151-171, June 2018. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:321782. [Accessed: 31 October 2024]

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Metadata
Title (english)Relationship between corporate social responsibility and business success: Case of the global tobacco industry
AuthorMarcela Mišura
AuthorLjerka Cerović
AuthorVesna Buterin
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This study evaluates the relationship between corporate social responsibility (CSR) and the financial performance of companies operating within the global tobacco industry. According to the Forbes Global 2000 list, the research covers almost the entire industry, more accurately nine companies whose value is about 99% of the total market capitalization of the industry. Analysis of this research problem covered a five-year period, from 2011 to 2015. To evaluate CSR of the companies involved in research, the CSRHub rating list was used. An aforementioned list gives ratings for the four criteria of CSR: community, employees, environment, and governance. To assess the financial performance of the companies and to obtain representative results, two indicators were used: ROA, as a measure based on the accounting records of the company and Tobin’s Q ratio, as a measure of the market success of the company. The research results indicate that there is no statistically significant correlation between the CSR and the financial performance at the tobacco industry level, but statistically significant correlation can be confirmed only selectively at the level of individual companies and individual indicators.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleManagement : Journal of Contemporary Management Issues
Numberingvol. 23, no. 1, pp. 151-171
p-ISSN1331-0194
e-ISSN1846-3363
DOIhttps://doi.org/10.30924/mjcmi/2018.23.1.157
URN:NBNurn:nbn:hr:192:321782
Publication2018-06-30
Document URLhttps://hrcak.srce.hr/202644
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution 4.0 International (CC BY 4.0) icon
Created on2018-07-16 09:55:22