The final paper provides a theoretical explanation of the ubiquitous process of internationalization and a new business trend - group financing ("crowdfunding"), overview of various types of crowdfunding, as well as their comparison. Furthermore, it is briefly given theoretical insight of the internationalization process, but the biggest emphasis is on crowdfunding as one of the (still) unofficial ways of business internationalization. The dissenting topic of this work combines the already conducted researches and knowledges of crowdfunding and it should be noted that the previous researches rarely relates crowdfunding with the internationalization process because crowdfunding is still considered as an alternative way of financing. In order to get deeper insights of the linking process issue, for the case study example is taken one Croatian association named Bura Znanja. Their product, launched on the Indiegogo (chosed platform for crowdfunding), was the STEMI program - Learning a Creating or Educational Package for Composing a Six-Way Robot Walker. In addition, on the following pages can be find association`s details about; funding process, process of developing ideas, needed education and support, their product and results, etc. Information about the association and how they conduct the crowdfunding campaign was collected by interviewing one of the association`s co-founder, Pavao Pahljina, and from publicly announced results on the Indiegogo platform. The aim of this work was to demonstrate the relation of crowdfunding and internationalization process, as well as to showcase the way in which crowdfunding can be used not only for the purpose of corporate financing, but also for the development and trade initiatives of associations, non-profit organizations and small enterprises.