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undergraduate thesis
Etika oglašavanja
2017. urn:nbn:hr:192:854602
Škarjak, Manuela
University of Rijeka
Faculty of Economics and Business

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Škarjak, M. (2017). Etika oglašavanja (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak, Manuela. "Etika oglašavanja." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak, Manuela. "Etika oglašavanja." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak, M. (2017). 'Etika oglašavanja', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 14 February 2025, https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak M. Etika oglašavanja [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2017 [cited 2025 February 14] Available at: https://urn.nsk.hr/urn:nbn:hr:192:854602

M. Škarjak, "Etika oglašavanja", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:192:854602

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Metadata
TitleEtika oglašavanja
Title (english)Advertising ethics
AuthorManuela Škarjak
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2017-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se dolazi do spoznaja i zaključaka o primjeni etike oglašavanja na televizijsko oglašavanje u Republici Hrvatskoj, u tekućoj, 2017. godini na temelju analize oglasa na sljedećim televizijskim programima: HRT, RTL i NOVA TV. Rezultatima do kojih se došlo promatranjem i analizom oglasa na hrvatskim televizijskim postajama potvrđena je početna teza da neetično oglašavanje u Hrvatskoj postoji. Istraživanjem je dokazano i da su najčešće u pitanju oglasi koji naglašavaju seksizam i stereotipe. Ostali neetični oblici oglasa pronađeni promatranjem su: neetično oglašavanje djeci, komparativno i kontroverzno oglašavanje. U postotku od 33%, dokazano je da neetični oglasi postoje na hrvatskim TV programima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:854602
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2017-12-13 14:02:35