prikaz prve stranice dokumenta Etika oglašavanja
No public access
undergraduate thesis
Etika oglašavanja
2017. urn:nbn:hr:192:854602
Škarjak, Manuela
University of Rijeka
Faculty of Economics and Business

Cite this document

Škarjak, M. (2017). Etika oglašavanja (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak, Manuela. "Etika oglašavanja." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak, Manuela. "Etika oglašavanja." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak, M. (2017). 'Etika oglašavanja', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:854602

Škarjak M. Etika oglašavanja [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2017 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:192:854602

M. Škarjak, "Etika oglašavanja", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:192:854602

Please login to the repository to save this object to your list.
Metadata
TitleEtika oglašavanja
Title (english)Advertising ethics
AuthorManuela Škarjak
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2017-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se dolazi do spoznaja i zaključaka o primjeni etike oglašavanja na televizijsko oglašavanje u Republici Hrvatskoj, u tekućoj, 2017. godini na temelju analize oglasa na sljedećim televizijskim programima: HRT, RTL i NOVA TV. Rezultatima do kojih se došlo promatranjem i analizom oglasa na hrvatskim televizijskim postajama potvrđena je početna teza da neetično oglašavanje u Hrvatskoj postoji. Istraživanjem je dokazano i da su najčešće u pitanju oglasi koji naglašavaju seksizam i stereotipe. Ostali neetični oblici oglasa pronađeni promatranjem su: neetično oglašavanje djeci, komparativno i kontroverzno oglašavanje. U postotku od 33%, dokazano je da neetični oglasi postoje na hrvatskim TV programima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:192:854602
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2017-12-13 14:02:35