prikaz prve stranice dokumenta Impact of the pandemic on the promotion of local producers in Croatia
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undergraduate thesis
Impact of the pandemic on the promotion of local producers in Croatia
2020. urn:nbn:hr:192:541248
Šimičić, Ivona
University of Rijeka
Faculty of Economics and Business

Cite this document

Šimičić, I. (2020). Impact of the pandemic on the promotion of local producers in Croatia (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić, Ivona. "Impact of the pandemic on the promotion of local producers in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić, Ivona. "Impact of the pandemic on the promotion of local producers in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić, I. (2020). 'Impact of the pandemic on the promotion of local producers in Croatia', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 13 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:541248

Šimičić I. Impact of the pandemic on the promotion of local producers in Croatia [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 May 13] Available at: https://urn.nsk.hr/urn:nbn:hr:192:541248

I. Šimičić, "Impact of the pandemic on the promotion of local producers in Croatia", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:541248

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Metadata
TitleImpact of the pandemic on the promotion of local producers in Croatia
Title (croatian)Utjecaj pandemije na promociju lokalnih proizvođača u Hrvatskoj
AuthorIvona Šimičić
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
In Croatia, the pandemic has begun in March, and a little after the first cases, the Croatian Institute of Public Health declared the closure of shopping malls and markets. Local producers were left without the opportunity to sell their products. The moment everything stopped, online networks opened. People were at home and spent most of their time on social media. It was a moment that local producers should take advantage of and with a strong promotion present their products, the benefits of consuming their products, and make people aware of the range of products they can buy from local producers. To research local producers’ reaction to the pandemic, an analysis was made on 32 local producers who were randomly selected. Two analyzes of promotional activities on social networks were conducted - before and during the coronavirus pandemic. The research has shown that many local producers recognized the moment of opening the market to the local consumers and increased their activity and quality of the promotion on social networks. On the other side, they should better take advantage of the situation and do more vigorous promotion on social networks.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:541248
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-02-13 08:11:54