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undergraduate thesis
Konkurentnost na primjeru poduzeća "Promal"
2020. urn:nbn:hr:192:142845
Juras, Karla
University of Rijeka
Faculty of Economics and Business

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Juras, K. (2020). Konkurentnost na primjeru poduzeća "Promal" (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:142845

Juras, Karla. "Konkurentnost na primjeru poduzeća "Promal"." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:142845

Juras, Karla. "Konkurentnost na primjeru poduzeća "Promal"." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:192:142845

Juras, K. (2020). 'Konkurentnost na primjeru poduzeća "Promal"', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:142845

Juras K. Konkurentnost na primjeru poduzeća "Promal" [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2020 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:192:142845

K. Juras, "Konkurentnost na primjeru poduzeća "Promal"", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:192:142845

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Metadata
TitleKonkurentnost na primjeru poduzeća "Promal"
Title (english)Competitiveness on the example of the "Promal" enterprise
AuthorKarla Juras
MentorTomislav Galović (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2020-08-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad bavi se konkurentnošću kao ključnim pojmom. Konkurentnost u najširem smislu znači sposobnost dugoročno održivog sudjelovanja na tržištu u uvjetima tržišnog gospodarstva koje osigurava pretpostavke nesmetane konkurencije između proizvođača. Mnogi čimbenici utječu na konkurentnost poduzeća, poput, kvalitete proizvoda ili usluga, roka isporuke, tehničke inovacije, ugleda poduzeća itd. Međutim, svi čimbenici postaju manje bitni ukoliko je poduzeće jedini proizvođač proizvoda ili usluge. Naime, na primjeru poduzeća „Promal“ kao jedine autoškole na otocima Lošinju i Cresu, pokazano je kako konkurentnost, odnosno nepostojanje iste može utjecati na razvoj i profit određenog poduzeća. Specifičnost ovog razmatranja bit će upravo to što konkurencije među proizvođačima, odnosno ponuđačima ne postoji. Jedini pružatelj usluga je poduzeće „Promal“ i upravo time on čini monopol na već navedenim otocima.
Abstract (english)
This final paper deals with competitiveness as a key term. Competitiveness in the widest sense means the ability of long term sustainable market participation in the conditions of a market economy that ensures the preconditions for undisturbed competition between the producers. Many factors affect the company's competitiveness, such as product or service quality, delivery time, technical innovation, enterprise reputation, etc. However , all factors become less important if the company is the only manufacturer of products or services. Namely, on the example of the Promal company as the only driving school on the islands of Lošinj and Cres, it has been shown that the competitiveness or ab sence of the same can affect the development and profit of a particular company. The specificity of this consideration will be precisely that there is no competition between producers or bidders. The only service provider is the company "Promal" and that i s exactly what makes monopoly on the islands already mentioned.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:142845
Study programmeTitle: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Course: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
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Created on2020-12-15 17:38:16